Manager, Experiential Marketing

Sammons Financial Group • West Des Moines, IA

7d

About The Position

Lead the strategy, planning, and execution of agent-facing events and multimedia experiences for Sammons Independent Annuity Group (SIAG). This role is responsible for building a scalable experiential marketing function that delivers cohesive, high-impact live and multimedia experiences aligned with Sales leadership priorities. Oversee a growing portfolio of live events, webinars, podcasts, and video productions annually, ensuring strategic alignment, operational excellence, and cross-functional collaboration. This role combines strategic vision, team leadership, stakeholder relationship management, and hands-on event planning and execution.

Requirements

• 5–8+ years of experience in experiential marketing, event strategy, multimedia production, or related field
• Proven ability to lead and develop high-performing teams with a relationship-driven leadership approach
• Demonstrated experience managing complex, high-volume event portfolios
• Strong strategic planning and organizational design skills
• Exceptional interpersonal and stakeholder management skills
• Experience managing budgets, contracts, and vendor partnerships
• Ability to operate at both strategic and tactical levels in a fast-paced environment
• Strategic thinker with ability to manage a large event and multimedia calendar
• Operationally organized and process-oriented
• Confident decision-maker
• Adaptable and growth-focused
• Criminal background check required.

Nice To Haves

• May be required to travel to a company office or location other than normal workplace for trainings, meetings, conferences, events or to support business needs.

Responsibilities

• Partner with Sales leadership to align event and multimedia priorities with business goals
• Develop and execute a holistic experiential marketing strategy aligned with SIAG growth objectives
• Lead the strategic planning and execution of live events, webinars, podcasts, videos, and other large-scale agent experiences
• Lead, mentor, and develop a cross-functional team responsible for event management and multimedia production, including hiring, performance management, coaching, and career development.
• Provide strategic direction, prioritize workloads, and ensure high standards of execution
• Manage vendor relationships, contracting processes, and budget oversight in partnership with operational support roles
• Serve as the primary liaison between Marketing, Sales, Creative Services, and external partners for experiential initiatives
• Use Sammons Leadership Series (SLS) concepts and/or other management practices to incorporate the corporate shared values and division vision and mission statement into the department
• Foster a culture of collaboration, accountability, and continuous improvement, encouraging innovation in event execution and multimedia experiences
• Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and Integrity).
• As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands.
• Participate in other initiatives and/or projects as necessary.

Benefits

• Comprehensive health coverage for you and your family, including Medical, Dental, Vision, HSA & FSA options, and term life insurance.
• Competitive compensation with a performance-based incentive program tied to clear goals and individual and/or company success.
• 100% company-funded Employee Stock Ownership Plan (ESOP), plus automatic enrollment in our 401(k).
• Friday afternoons off year-round, generous paid time off, and paid holidays.
• Paid development time, tuition reimbursement, and professional development opportunities across industry, individual, and leadership programs.
• Volunteer time off, and our company nonprofit matching gift program.
• An ownership culture that inspires; join a connected, values-driven workplace where employees take accountability, support one another, and are empowered to do their best work—together shaping our future shared success.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed