Director, Experiential and Partnerships

Universal Music Group•New York, NY

2d•Hybrid

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. °1824 is UMG’s in-house culture marketing and creative strategy team focused on the connection of artists and brands directly to fans through storytelling and experiences. Our offerings include content creation, live streaming, ideation, PR, creator partnerships, fan experiences, and social strategy.

Requirements

Experience with on-site event management (music or entertainment event experience preferred)
Experience with high-volume project management and team leadership
Highly creative and collaborative with excellent communication skills
Experience with client/partner acquisition and retention
Knowledge of regional music culture and marketing artists at a local level
3+ years at a label, agency or similar setting, entertainment industry experience preferred.
Bachelor’s Degree preferred.

Nice To Haves

Experience with Adobe Creative Suite is a plus

Responsibilities

Serve as the the go-to liaison for all NYC-based labels and Business Units for °1824 services while serving all labels (LA, Nashville, NYC) with your specific offerings
Lead NYC based office of 3 full-time and 25 local part-time representatives that identify opportunities for our artists to engage with fans via local partnerships including culture movers and universities
Mentor, train, and coordinate projects with the °1824 part-time strategic partnership student representatives (25 nationwide)
Oversee all production and logistics for local and college-focused events and experiences coordinated by the °1824 staff (venue scouting, vendor negotiation, staffing, event management, budget etc.)
Oversee data capture strategy & recaps for all experiential events nationwide
Support the NY Strategic Partnerships team with focus group and marketing strategy sessions with label partners, artist management and part-time staff
Review, organize, and/or log event footage into asset management system (Sony Ci)
Oversee and maximize UMG’s relationships with colleges and student organizations to find artist opportunities including speaking events, performances and superfan activations
Build and manage a database of college athletes and athletic programs to bring additional opportunities to our artists
Actively participate in team and label meetings, discussions, and planning

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent