Experiential Marketing Director

Nexxen•New York, NY

1d•Hybrid

About The Position

Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Their flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. The Experiential Marketing Director will join the Marketing & Communications team in Los Angeles or New York City. This role involves leading the planning, orchestration, and optimization of Nexxen’s North American experiential marketing initiatives across a broad spectrum of industry, regional, and owned events. The Director will apply their experience and expertise to bring brand stories to life and unlock new business opportunities for the commercial team through the execution and evolution of the experiential strategy in key markets. The position reports into the Vice President, Marketing & Communications. Nexxen operates a hybrid work model with an expectation of 3 days in the local office for collaboration, innovation, and celebration.

Requirements

Proven expertise and leadership in experiential marketing, preferably in a start-up, media, tech, or advertising environment
Track record of successfully conceptualizing, planning and executing all components of high-impact events that have the “wow” factor and deliver against business objectives
Understanding of sales—what drives salespeople, how to communicate with them, and the details of the sales process—and an appreciation for the role that experiential marketing plays in supporting their business and client relationship-building objectives
Experience collaborating cross-functionally across multiple marketing channels & disciplines to fulfill objectives
Superior project management & organizational aptitude, with the ability to manage multiple campaign components effectively and efficiently
Strong relationship-building & negotiation skills to ensure that Nexxen receives optimal pricing and value from vendors
Capacity for building trust among colleagues and partners, managing through conflict and showcasing foundational emotional intelligence
Positive, solutions-focused disposition and critical thinking to proactively resolve challenges and mitigate risks to project plans
Adaptability in being able to quickly adjust to shifting priorities and pivot planning needs accordingly
Penchant for measuring, evaluating and communicating the success of experiential initiatives
Ability to create presentations, budgets, run-of-show documents, etc.
Excellent verbal and written communication & presentation skills

Nice To Haves

Experience using event planning, marketing and project management platforms (e.g., HubSpot, SplashThat, Monday.com) an advantage

Responsibilities

Drive the strategy, planning, execution and optimization of experiential programs in North America including large-scale industry conferences and tentpole activations, local industry events in key markets, bespoke/custom client experiences, and select virtual events & webinars
Build compelling business cases for experiential investments and ensure that all experiential activations advance Nexxen’s strategic brand, business and product objectives, in close collaboration with our commercial team and company leadership
Maintain annual event calendar & budget, while proactively researching new opportunities to expand our experiential footprint
Manage all event planning milestones & estimates for project scope, venue sourcing, third-party partners, scheduling and resource requirements
Partner with in-house brand creative team to ensure seamless design, production and delivery of creative and UX assets for all events
Evolve our experiential initiatives with an eye toward integrating digital & communications components into our strategy, to amplify and extend the experiences beyond the physical events themselves via PR, thought leadership, social media, online advertising, outbound email comms, and the brand website
Partner with the brand marketing leads and marketing operations team to ensure successful measurement of ROI is applied to our budget and decision-making practices
Work closely and collaboratively with experiential marketing counterparts in the UK and Australia to ensure global strategic alignment and identify operational/executional efficiencies
Coordinate staffing schedules and travel arrangements as needed for larger tentpole activations
Spearhead the planning and execution of client & employee swag & gifting programs as part of the overall experiential strategy