Experiential Marketing Specialist

ROBINSON HELICOPTER CO INC•Torrance, CA

5d•$85,000 - $100,000•Onsite

About The Position

Experiential Marketing Specialist Robinson Helicopter Company, the world’s leading manufacturer of civil helicopters, is seeking a dynamic and detail-oriented Experiential Marketing Specialist to craft and execute impactful experiences that elevate our brand presence at global events. This pivotal role involves comprehensive ongoing calendar management for over a dozen trade shows annually (some international), product coordination for each show, and the development of compelling experience marketing strategies to engage diverse audiences. You will work in close collaboration with our Trade Show Agency as well as our internal Digital Marketing, Public Relations and Social Media team members to ensure seamless cross-departmental alignment. The ideal candidate will roll up their sleeves and learn in a fast-paced environment, be able to problem-solve through ambiguity, manage multiple projects, agencies, and vendors simultaneously. The candidate will use marketing and brand strategy as a platform for decision-making, leading to measurable outcomes.

Requirements

Educational Foundation: Bachelor’s degree in marketing, communications, or a related field.
Industry Tenure: 4+ years of proven success managing large-scale corporate trade shows and/or high-impact experiential activations, whether agency-side or in-house
Market Impact: A deep understanding of experiential marketing frameworks used to amplify Share of Voice (SoV), elevate brand positioning, and convert engagement into measurable sales growth
Meticulous Planning: Exceptional organizational and project management skills with an uncompromising attention to detail in every phase of event lifecycle management
Operational Agility: Demonstrated ability to orchestrate multiple high-stakes projects simultaneously, maintaining composure and precision under tight deadlines
Financial & Analytical Acumen: Experience managing complex budgets and a data-driven approach to tracking Event KPIs to prove ROI and inform future strategy
High-Level Communication: Professional interpersonal skills with the ability to navigate diverse stakeholder groups and present strategic concepts clearly
Radical Collaboration: A team-first mentality with the ability to work cross-functionally to ensure brand consistency across all touchpoints
Technical Proficiency: Advanced skills in Microsoft Office Suite and project management software.
Commitment to Excellence: Flexibility to work non-traditional hours, including evenings and weekends, to provide premium on-site support for RHC events
Global Mobility: Willingness to travel both domestically and internationally to oversee event execution and brand representation

Nice To Haves

Prior experience within the transportation sector and a track record of direct, successful collaboration with convention exhibit houses is highly preferred

Responsibilities

Strategic Strategy & Planning Global Calendar Management: Orchestrate the annual international trade show circuit (12+ events), optimizing resource allocation and milestone execution
Strategic Alignment: Partner with agencies to design experiential strategies that directly advance Robinson Helicopter’s sales objectives and increase market share
Integrated Communications: Synchronize pre-, at-, and post-show campaigns with PR and Social teams to amplify brand reach and Share of Voice
Brand Integrity: Direct all experiential initiatives to ensure absolute brand cohesion and messaging consistency across every touchpoint
Collateral & Brand Assets: Oversee the curation, procurement, and logistical management of promotional items to maximize brand resonance
Logistics & Operational Excellence End-to-End Activation Management: Lead the comprehensive lifecycle of each event, from initial concept through teardown, with a focus on mission-critical logistics:
Precision Logistics: Oversee high-stakes aircraft load-in and load-out procedures, ensuring the safe transport, positioning, and security of multimillion-dollar assets
Regulatory Compliance: Manage all event-specific insurance requirements, liability waivers, and safety protocols in accordance with venue and aviation standards
Strategic Staffing: Architect and effectively manage staff planning and registration for each show, coordinating dealer, specialized engineering teams and sales support as necessary
On-Site Collaboration with Agency: Act as a primary and/or secondary point of contact for exhibit companies and trade organizations, troubleshooting structural or logistical issues
Analysis & Financial Stewardship Data-Driven Optimization: Define and monitor KPIs to quantify ROI and leverage post-event analytics to refine future strategic investments
Budget Oversight: Manage comprehensive event budgets with a focus on cost-efficiency and high-impact resource utilization