Event & Experiential Marketing Lead

Tabs•New York, NY

About The Position

Tabs is the leading AI-native revenue platform for modern finance and accounting teams. Tabs agents automates the entire contract-to-cash lifecycle, including billing, collections, revenue recognition, and reporting, to help teams eliminate manual work and accelerate cash flow. High-growth companies like Cursor and Statsig rely on Tabs to generate invoices directly from contracts, reconcile payments in real time, and automate ASC 606 compliance. Founded in 2023, Tabs has raised over $91 million from Lightspeed Venture Partners, General Catalyst, and Primary. The team is headquartered in New York and brings deep expertise in finance and AI. Tabs is building the first AI-native revenue platform, powering companies like Statsig, Cursor, and 2x. We’re looking for an Event & Experiential Marketing Lead to own how Tabs shows up in the world. This role is responsible for designing and executing high-impact, high-signal experiences (both virtual and in-person) that bring our brand to life and drive pipeline. From private CFO dinners and executive roundtables to city takeovers, field activations, and category-defining experiences, you’ll turn Tabs into a brand that’s felt, not just seen. You will work closely with Growth, Sales, BD, Partnerships, and PMM to ensure every experience ties back to pipeline, account engagement, and revenue.

Requirements

Have 7+ years of experience in B2B field, event, or community marketing
Have moved beyond execution and can own strategy + outcomes, not just logistics
Are extremely organized, love project management, and sweat the details
Are excellent at partnering with Sales and driving crisp follow-up
Know how to measure programs and report results
Are resourceful, adaptable, and energized by building with a small team
Are comfortable operating in ambiguity and building from zero to one
Write clearly and communicate well

Responsibilities

Own the end-to-end strategy and execution of Tabs’ event and experiential program (owned events, field marketing, conferences, executive dinners, partner activations)
Design high-impact, differentiated experiences that stand out in a crowded market
Coordinate virtual events, webinars, and speaking opportunities for Tabs
Partner with BD and Growth to run ABM-driven field programs tied to priority accounts, verticals, and intent signals
Turn events into revenue by owning post-event conversion strategy such as BDR/AE follow-up, sequencing, and pipeline acceleration
Manage event budgets, vendors, logistics, and timelines with high attention to detail
Track and report on event ROI, influenced pipeline, and program performance
Build playbooks and systems so events scale as a core GTM motion, not one-off efforts

Benefits

Competitive compensation and equity
Unlimited PTO
Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
Lunch provided via Sharebite, plus dinner for any later office days.
Parental leave up to 12 weeks
Tax free commuter and parking benefits
Voluntary insurances (Life, Hospital, Critical Illness, Accident)
Employee Assistance Program (Rightway)
Free One Medical Membership
401k