Partnerships Director

CreativeX • New York, NY

5d • Onsite

About The Position

CreativeX is a B2B SaaS technology platform that helps global marketing teams make smarter creative decisions and elevate creative expression through the clarity of data. Their technology powers creative decision-making at some of the biggest brands in the world, including Google, Unilever, Pepsi, Bayer, Mondelez, Heineken, and more. They use computer vision and other machine learning techniques to extract creative data from client’s digital advertising copy, transforming previously dark signals into a standardized data model at industrial scale. This creates a new, unique, and powerful first-party data set representing the last and most impactful untapped reservoir of advertising performance. Multiple studies show that “Creative” is responsible for half of sales lift online, higher than reach, targeting, brand, & recency combined, but its impact has been the least analyzed. CreativeX solves this by providing an end-to-end solution to ingest, process, and analyze content at scale, helping brands isolate creative elements for analysis against downstream ad impact metrics. The objective is to help marketing organizations power every creative decision with data. The CreativeX Partnerships team engages the full marketing ecosystem, including Advertising Platforms, Global/Regional Agencies & Holding Companies, Tech/AI alliances, measurement/attribution providers, and solution integrators. This role, Partnerships Director (Team Lead), will own the global partner strategy across Platforms, Agencies, and Tech Alliances, being accountable for partner-sourced and partner-influenced revenue. Reporting to the VP, Customer Ecosystem, the Director will set the engagement strategy, prioritize a portfolio of strategic partners, and lead a small team (1–3 FTE/contractors) to execute. The role involves tight partnership with Sales, Customer Success, Marketing, Insights, Product, and Legal to ensure partners are an active, measurable growth channel, with the goal to scale this essential part of the business 10x.

Requirements

• An innovative collaborator, comfortable in a fast-growing start up environment.
• A strategic thinker who can weigh up trade-offs and prioritise effectively to manage and grow large-scale, complex partnerships.
• Strong relationship builder, who can navigate complex, cross functional enterprise environments.
• Results oriented, with a customer-first mindset.
• Strong understanding of digital marketing, advertising platforms, and emerging technologies. You know what value looks like for different audiences in this space.
• Exceptional communication and negotiation skills, with the ability to influence and align stakeholders. Demonstrated success negotiating business terms with partners
• 5+ years experience working in partnerships or business development, ideally working with media platforms (Meta, Google, TikTok, Amazon etc) and ad tech.
• Experience working in or with marketing, branding or advertising teams
• SaaS & start-up experience

Responsibilities

• Lead, coach, and develop a small partnerships team (1–3), setting clear OKRs and operating cadence (weekly pipeline reviews, monthly QBRs, quarterly planning).
• Build and maintain a partner program playbook
• Own a prioritized portfolio of strategic partners (e.g., Platforms, Agencies/Holding Companies, Tech/AI alliances), fostering executive-level, multi-threaded relationships.
• Help realize and enhance value from these partnerships by understanding their business priorities and identifying opportunities that align with CreativeX’s objectives.
• Proactively expand executive sponsorship and working groups to drive adoption and outcomes for mutual clients.
• Define and execute a repeatable partnership motion that delivers value to partners, clients, prospects, and internal teams
• Create a repeatable and systematised partnership model that can continue to deliver results as we scale.
• Your primary goal is to drive revenue - through lead generation, client retention & growth. Each new partnership you develop and nurture will be expected to result in business impact
• Track existing partnership performance metrics & help develop their evolution to build a business case for continued investment into the partner ecosystem.
• Identify and address challenges, ensuring partnership goals are met or exceeded.
• Act as a bridge between Partner teams and internal stakeholders, advocating for Platform Partners.
• Upskill our sales and post-sales teams to effectively work with Partners and drive your agenda.
• Be a positive contributor to the CreativeX community and culture
• Stay ahead of relevant industry trends and share insights about market opportunities, needs and partner feedback to cross-functional teams to inform collaboration opportunities, product roadmap and strategic direction.

Benefits

• Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK)
• Generous time off + bank holidays (+ Elevate Fridays)
• Education budget to be used for individual learning experiences or grouped with your team for joint learning
• Annual subscription to Calm and Headspace for your mental wellbeing
• Monthly coaching to talk to a trained professional about career goals, relationships, and personal development
• Competitive salary and commission/bonus plan including stock options, as we believe that everyone should have a stake in the business
• 4-month full pay parenting leave for all employees who have been with the company for one (1) year
• Employee contributions to a 401(k) once they have completed their eligibility period

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees