Director Experience Strategy

Adelphi Group•Summit, NJ

2d•$145,000 - $165,000•Hybrid

About The Position

Help lead the future of our Experience Strategy team! You will be an integral strategic leader guiding Pharma partners on brand strategy development and its omnichannel pull-through to create unified customer experiences. Responsible for evolving and actioning marketing and digital objectives into HCP communication plans, rooted in customer insights and market trends— while ensuring internal cross-functional alignment of partner goals, vision and desired outputs. The Director/Sr. Director position reports into the Senior Vice President, Strategy. The position has remote work flexibility; onboarding will be virtual.

Requirements

7+ years of experience in brand, digital, or engagement strategy or equivalent
People management experience
Significant background in healthcare, focus in pharmaceutical
An engaging leadership presence that comes across equally strong in person, over the phone, and through writing
Deeply familiar with omnichannel strategy and its executions, including data, media/social, field, and experiential activations
Strong business judgment, decision making, and analytical skills
Content marketing expertise to bring stories to life in decks and build positioning/messaging
A self-starter who is collaborative and works well in an agile, fast-moving, and entrepreneurial environment
Project and time management skills with the ability to work across multiple high-profile and high-budget programs at once, in collaboration with multidisciplinary team members
Bachelor’s degree required

Nice To Haves

Veeva CRM
Salesforce Marketing Cloud
Google Analytics
SEO/SEM/Programmatic/Social
Modular content
Healthcare marketing principles - eg MLR review processes
Holding/participating in client workshops

Responsibilities

Brand Strategy: Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, insight-driven B2B/HCP brand imperatives and sub-strategies
Omnichannel Planning: Oversee strategy and execution for omnichannel initiatives, guiding clients at varying levels of adoption; leverage data to shape customer journeys for key stakeholders/segments; orchestrate integration of online/offline channels for a unified customer experience
Digital Excellence: Provide thought leadership on digital marketing best practices and tactical implementation across channels to deliver on a seamless omnichannel customer experience
Positioning & Messaging: Shape strategic platforms and creative development of brands; map out and align brand messaging to strategic channels to influence customers
Presentations: Create dynamic and compelling executive presentations that deliver brand and digital strategy and new thinking in a clear story
Analysis: Create audience-centric strategies and define key performance indicators to support objectives and drive omnichannel campaigns; provide actionable insights and optimizations to drive results based on learnings
Creativity and innovation: Think big and creative across a wide range of strategic opportunities to support varying stages of a brand’s lifecycle
Trend-watching: Follow cross-vertical trends and innovations to impact and influence healthcare strategies; identify strategic partners to strengthen digital capabilities and client recommendations