Director Enterprise Marketing

Macrobond Financial AB•New Orleans, LA

19h

About The Position

Macrobond is seeking a strategic and hands-on Director of Enterprise Marketing to build and scale its enterprise go-to-market strategy. This role is crucial for driving pipeline and revenue by integrating Account-Based Marketing (ABM), integrated campaigns, regional marketing, and product launches. The successful candidate will own the marketing pipeline, developing and executing programs to engage high-value and mid-market accounts, accelerate opportunities, and generate measurable pipeline in collaboration with Sales and SDR leadership. This position requires cross-functional collaboration with Marketing, Sales, SDR, Product, and RevOps teams to bring the GTM strategy to life, including developing account-based campaigns, launching new products, and managing regional events that support revenue goals. This is a unique opportunity to contribute to building a modern, AI-enabled enterprise marketing engine and establish a scalable approach for reaching and acquiring strategic accounts.

Requirements

8+ years of marketing experience in B2B SaaS, technology, fintech, financial data, or another enterprise-focused environment.
Proven experience owning or significantly contributing to marketing-sourced pipeline and revenue.
Experience across multiple areas of enterprise marketing, including ABM, integrated campaigns, demand generation, and/or field marketing.
Demonstrated success partnering with Sales and SDR teams to engage enterprise accounts and create pipeline.
Experience developing and executing product launch and go-to-market campaigns in partnership with Product.
Experience planning and executing regional events and field marketing programs tied to revenue outcomes.
Strong cross-functional leadership skills and the ability to influence without direct authority.
Experience with modern marketing technology, CRM, marketing automation, ABM, and intent data platforms.
Strong analytical skills and a track record of using data to optimize campaigns and improve pipeline performance.
A bias toward action and a demonstrated ability to move quickly from strategy to execution.

Responsibilities

Own the enterprise marketing pipeline, including pipeline creation, progression, and performance against revenue goals.
Develop and execute ABM strategies for Tier 1 and strategic enterprise accounts in partnership with Sales and SDR teams.
Build and manage integrated campaigns across digital, content, events, outbound, and sales activation.
Partner with Product to bring new products and capabilities to market quickly through coordinated launch campaigns.
Plan and execute regional events and executive experiences in partnership with Sales.
Develop pre- and post-event account engagement strategies to maximize pipeline impact.
Partner cross-functionally with Sales, SDR, Product, Customer Success and RevOps to align marketing programs to business and revenue priorities.
Build repeatable campaigns and programs that engage multiple stakeholders across enterprise buying committees.
Use data, intent signals, and account insights to prioritize investments and optimize marketing performance.
Measure success through account engagement, pipeline creation, opportunity progression, and revenue. Not simply lead volume or MQLs.
Leverage AI and automation to increase the speed, scale, and personalization of marketing programs.
Help build a scalable, pod-based approach to GTM execution that brings the right cross-functional teams together around strategic accounts and growth priorities.