Director, Enrollment & Outreach

Atlantis Academy•Waterman, IL

2d•Hybrid

About The Position

ChanceLight Behavioral Health, Therapy, & Education is seeking a Director, Enrollment and Outreach to join their award-winning team. This role is responsible for overseeing and enhancing student enrollment efforts for all education programs within an assigned region. The position involves developing and implementing outreach strategies to support program enrollment goals, building relationships with students, families, community partners, local school districts, and neighborhood organizations. The Director will serve as a trusted connector to diverse communities, guiding prospective students and families through the enrollment process, conducting enrollment meetings, completing required documentation, and ensuring effective implementation of policies and procedures.

Requirements

Bachelors degree or higher in education or a related field of study.
Hold currently or have the ability to obtain a valid state drivers license.
Ability to obtain and maintain certification in company approved crisis management training.
Proven success in the development and implementation of marketing materials, public relations and sales functions to support school enrollment.
Prior experience and/or knowledge in alternative and special education services, school operations, quality assurance and compliance requirements.
Highly skilled in working with at-risk students with diverse needs at various levels.
Prior experience and highly knowledgeable in working with students with individualized education plans (IEP's).
Prior experience and/or highly proficient in reading, writing, analyzing and interpreting detailed reports and business correspondence.
History of success building credibility, effectively managing multiple projects and collaborating effectively across all organizational levels.
Proven ability to manage complex and/or sensitive information, maintaining confidentiality and objectivity.
Ability to effectively present information and respond to questions from groups of staff members, students, parents, and the public.
Highly skilled in building relationships with students, parents, teachers and community and/or district partners.
Proven ability to effectively prioritize tasks and meet deadlines while maintaining organization and attention to detail.
Advanced oral and written communication, organization, conflict resolution, multitasking, problem solving, and decision-making ability.
Well-versed in the use of relevant technology including experience with computers, Microsoft Office Suite, database entry and basic office equipment.

Nice To Haves

Master's degree or higher in a related field of study preferred.
Minimum 2 yr.'s prior experience working in a school administrative, staff supervisory, and/or budgetary management role preferred.

Responsibilities

Serving as a visible and trusted ambassador for ChanceLight within the community and with prospective families by clearly communicating the organization’s mission, vision, values, and commitment to student success.
Developing creative and data-informed outreach strategies that generate prospective student interest, expand referral pipelines, and support enrollment goals across assigned programs.
Building and strengthening strategic partnerships with community stakeholders, including schools, healthcare providers, therapists, pediatricians, parent-support groups, community organizations, and government agencies, to expand program visibility and referral opportunities.
Attending and representing ChanceLight at conferences, community events, resource fairs, and marketing opportunities, including select evenings and weekends, to increase awareness and cultivate meaningful community relationships.
Demonstrating comprehensive knowledge of school enrollment processes, program offerings, curriculum pathways, department functions, and applicable state graduation requirements to effectively guide prospective families.
Maintaining accurate and organized databases of prospective students and families to support timely follow-up, targeted outreach campaigns, email communication, and ongoing engagement efforts.
Conducting proactive outreach to prospective students and families through in-person visits, phone calls, emails, home visits, and other engagement methods to support enrollment progression.
Creating a strong and sustainable referral network by cultivating relationships with alumni, parents, faculty, current students, community partners, and local stakeholders.
Promoting family and community engagement by supporting policies, programs, outreach activities, and events that strengthen student, family, and school connections.
Increasing community awareness through strategic communications, admissions events, open houses, referral partnerships, and other high-impact outreach initiatives.
Identifying community-based wraparound service providers and connecting students and families with appropriate referrals, resources, and support services.
Collaborating with internal teams to strengthen community engagement strategies and align outreach efforts with broader campus, regional, and organizational priorities.
Managing the enrollment process by monitoring online inquiries, responding promptly to prospective families, and ensuring applicants receive clear, supportive guidance throughout each stage.
Participating in school functions, student celebrations, open houses, family engagement activities, and community events to promote program awareness and support recruitment efforts.
Educating and engaging faculty and staff to actively support enrollment, outreach, and family engagement initiatives.
Maintaining consistent outreach and periodic follow-up with current and former students and families to promote satisfaction, loyalty, and long-term connection.
Tracking recruitment, enrollment, outreach, and retention data to evaluate progress, measure strategy effectiveness, support enrollment goals, and inform continuous improvement.
Overseeing the development and refinement of engaging admissions materials, promotional events, and strategic marketing initiatives that elevate program visibility.
Collaborating with program leadership to promote new and ongoing initiatives that strengthen student recruitment, enrollment, engagement, and retention.
Maintaining accurate admissions and enrollment data, analyzing the effectiveness of enrollment strategies, and providing timely reports to the Regional Vice President and school leadership.
Collaborating with the Regional Vice President of Operations and site-based leaders to support campus, regional, and organizational goals, including strategic planning initiatives.
Attending and actively participating in school-based and regional leadership meetings as required.
Performing additional duties and responsibilities as assigned.