Director, Engagement and Revenue Generation

Fairstone Bank•Toronto, ON

4d•CA$130,000 - CA$150,000•Hybrid

About The Position

The Director, Engagement and Revenue Generation is responsible for driving profitable growth for one of Canada’s largest retail credit card portfolios through best in class customer engagement, lifecycle management, and monetization strategies. This role will lead initiatives that deepen customer loyalty, increase card usage, and maximize portfolio revenue across spend, revolving balances, and ancillary products. Working closely with Marketing, Analytics, Customer Experience, Risk, and the retail partner, this leader will translate customer insights into targeted engagement strategies that deliver measurable improvements in activation, usage, retention, and lifetime value.

Requirements

8–10+ years of experience in customer engagement, revenue growth strategy, preferably within credit cards, financial services, or a large retail environment.
Proven success driving usage, spend, and profitability within a large consumer portfolio.
Strong understanding of credit card economics, customer lifecycles, and monetization levers.
Demonstrated experience leading data‑driven engagement strategies.
Demonstrated ability to influence senior stakeholders across Risk, Legal, Finance, Product, Operations, and external partners.
Strong people leadership skills with experience building, coaching, and retaining high-performing teams.
Excellent English communication skills (written and spoken); French is an asset.
Willingness to travel as required.

Responsibilities

Own the customer engagement strategy following the acquisition stage (activation, usage, growth, retention, and reactivation).
Lead, develop and inspire a team responsible for engagement strategies, base analysis and revenue generation.
Develop and execute initiatives and offers that drive incremental spend, purchase frequency, and customer loyalty.
Drive portfolio revenue through optimization of spend, revolving balances and value‑added products.
Work closely with the marketing team on targeted campaigns and offers targeting different segment of the customer base.
Partner with Risk and Finance to ensure engagement strategies are aligned with credit performance, risk appetite and profitability.
Leverage analytics, segmentation, and test‑and‑learn methodologies to optimize engagement strategies.
Work closely with customer service to ensure strong customer retention through optimal positioning, tailored offers and customer segmentation.
Represent Fairstone’s values and brand with the highest standards in all partner and internal interactions.
Stay current on competitive dynamics, emerging engagement models, and industry best practices to inform the product team.