Director, Employee Marketing
About The Position
Stream is a financial wellbeing company that partners with employers to provide workers with financial services through a smartphone app. The Director of Employee Marketing will lead employee acquisition and engagement efforts and help the business meet activation targets. The role owns how frontline workers learn about Stream, sign up, and continue using its products, optimizing the journey from in-store activation through digital engagement. The director will work with Implementation and Client Success teams to tailor campaigns to each client’s partnership model, preferences, sector, and employee base. They will use data, analytics, and continuous testing to improve performance across the customer lifecycle, develop messaging based on user research, and support new product launches.
Requirements
- 3–5 years in growth or performance marketing roles.
- Strong analytical and quantitative orientation, with experience measuring campaign performance and customer conversion.
- Evidence of delivering ongoing, sustained improvement of marketing campaigns.
- Familiarity with tools and strategies for customer acquisition, activation, retention, and cross-sell.
- Previous experience in B2C digital businesses and fast-paced scale-up environments.
Nice To Haves
- Fintech experience is valued but not essential.
Responsibilities
- Partner with Implementation and Client Success to understand each client and determine an appropriate marketing approach based on partnership model, preferences, sector, and employee base.
- Design campaigns spanning in-store activation and digital engagement.
- Optimize campaigns across awareness, acquisition, activation, retention, referral, and revenue, including testing new creative approaches.
- Use data and analytics to measure results and run continuous tests to improve marketing strategies and outcomes.
- Partner with the Impact research team to understand user needs and preferences and evolve messaging hierarchy and tone of voice.
- Support new product launches.
- Build relationships with Implementation, Client Success, and Impact and develop a repeatable campaign playbook across in-store and digital channels.
Benefits
- 20 days of vacation in addition to federal holidays.
- Flexible time off allowances for ad-hoc childcare, family, or caring needs.
- 12 weeks of paid maternity leave for employees with over 12 months of service.
- 2 weeks of paid paternity leave for employees with over 12 months of service.
- Health benefits, some paid in full for the employee.
- Dental benefits, some paid in full for the employee.
- Vision benefits, some paid in full for the employee.
- 401(k) program.
- Access to Stream.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
