Director, Employee Marketing

Stream • New York, NY

8d • Hybrid

About The Position

Stream is a financial wellbeing company that partners with major employers to provide workers access to financial services through a smartphone app. The Director of Employee Marketing will lead employee acquisition and engagement efforts and help the business achieve activation targets. The role owns how frontline workers first learn about Stream, sign up, and continue using its products, and is responsible for testing and improving the customer journey across in-store activation and digital engagement.

The Director partners with Implementation and Client Success to understand each client and tailor approaches to its partnership model, preferences, sector, and employee base. The role designs and optimizes campaigns throughout the customer lifecycle, uses analytics and continuous testing to improve results, works with the Impact research team to align messaging with user needs, and supports new product launches.

The position is based in Stream’s New York office, with three days in the office and two days remote. The advertised salary is $140,000–$200,000, plus equity and benefits.

Requirements

• 3–5 years of experience in growth or performance marketing roles.
• Strong analytical and quantitative orientation, with experience measuring campaign performance and customer conversion.
• Evidence of delivering ongoing, sustained improvement of marketing campaigns.
• Familiarity with tools and strategies for customer acquisition, activation, retention, and cross-sell.
• Previous experience in B2C digital businesses and fast-paced scale-up environments.

Nice To Haves

• Fintech experience is valued but not essential.

Responsibilities

• Partner with Implementation and Client Success to understand each client and determine an appropriate employee marketing approach.
• Design campaigns for in-store activation and digital engagement based on the client’s partnership model, preferences, sector, and employee base.
• Optimize campaigns across awareness, acquisition, activation, retention, referral, and revenue, including testing new creative approaches.
• Use data and analytics to run continuous tests and improve marketing strategies and outcomes.
• Partner with the Impact research team to understand user needs and preferences, and evolve messaging hierarchy and tone of voice accordingly.
• Support new product launches.
• Lead employee acquisition and engagement efforts to help meet activation targets.

Benefits

• 20 days of vacation in addition to federal holidays.
• Flexible time off allowances for ad-hoc childcare, family, or caring needs.
• 12 weeks of paid maternity leave for employees with over 12 months of service.
• 2 weeks of paid paternity leave for employees with over 12 months of service.
• Health, dental, and vision benefits, with a number paid in full for the employee.
• 401K program.
• Access to Stream.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed