Director, Ecommerce

John Paul Mitchell Systems • Santa Monica, CA

15h • Hybrid

About The Position

John Paul Mitchell Systems is seeking a strategic, analytical, and highly collaborative Director, Ecommerce to lead and grow our Direct-to-Consumer (DTC) business across a dynamic and evolving digital ecosystem. This role is responsible for driving profitable revenue growth, increasing customer lifetime value, and scaling our ecommerce channels—including DTC, TikTok Shop, and key Retailer.com partners—while shaping the future of ecommerce across the JPMS family of brands. The ideal candidate is a proven ecommerce leader who blends strong business acumen with hands-on channel expertise, excels at storytelling with data, and is comfortable influencing and advising senior leadership. This role works 3 days a week from our Santa Monica, CA office.

Requirements

• Highly analytical with advanced Excel skills; able to translate data into actionable insights and strategic recommendations
• Deep expertise in Shopify and the broader DTC/ecommerce tech stack, leveraging platforms, tools, and integrations to drive performance and operational efficiency
• Proven track record leading paid media, lifecycle marketing (email/SMS), performance marketing, and promotional strategies to maximize revenue and ROI
• Demonstrated success driving profitable, sustainable growth, increasing customer LTV and managing complex, multi-channel ecommerce businesses
• Strong financial acumen with hands-on experience in budget ownership, forecasting, and KPI management
• High school diploma or GED required
• 8+ years of ecommerce and digital marketing experience, with significant DTC ownership
• 3+ years experience managing and developing teams; ability to inspire and lead at a senior level
• Exceptional communication and presentation skills; confident engaging with executive leadership and Founders

Nice To Haves

• Bachelor’s degree in Marketing, Digital Technologies or equivalent strongly preferred
• Experience with social commerce and emerging platforms (e.g., TikTok Shop) strongly preferred
• Beauty, consumer goods, or lifestyle brand experience strongly preferred

Responsibilities

• Own the end-to-end performance of the DTC business, including growth strategy, roadmap development, and execution across all digital touchpoints
• Lead ecommerce performance across DTC, TikTok Shop, and specialty Retailer.coms, ensuring channel strategies are complementary and incremental
• Drive revenue growth, conversion optimization, average order value, retention, and customer lifetime value (LTV)
• Define and oversee email and SMS marketing strategy, including lifecycle programs, segmentation, testing, and optimization to drive retention and incremental revenue
• Own paid media strategy and performance, partnering closely with internal teams and external agencies to maximize ROI across prospecting and retention efforts
• Serve as the key day-to-day lead for paid media and ecommerce agencies
• Establish, measure, and manage to ecommerce KPIs across all owned channels (e.g., revenue, CAC, MER, ROAS, LTV, retention, conversion, traffic, share of voice)
• Translate performance data into clear insights, recommendations, and action plans
• Build, mentor, and manage a high-performing ecommerce team across DTC, Paid Media, and emerging channels
• Act as a cross-functional leader, collaborating with Brand, Creative, Product, Retail, and Technology teams to drive alignment and execution
• Champion a test-and-learn culture focused on continuous improvement and innovation

Benefits

• medical, dental, vision, life, accident, critical illness, and disability insurance
• retirement savings plans and company match
• paid family leave
• education-related programs
• paid holidays
• discretionary vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: High school or GED