Director, E-Commerce Label & Artist Services
About The Position
At Warner Music Group (WMG), we are a global collective of music makers and music lovers, tech innovators, inspired entrepreneurs, game-changing creatives, and passionate team members. We are guided by three core values: Curiosity, Collaboration, and Commitment. WMG is committed to creating a work environment that actively values, appreciates, and respects everyone, encouraging applications from people with diverse backgrounds and experiences. Homemade / WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, VIP ticketing, retail, licensing, and direct-to-consumer experiences. We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients' businesses. Homemade / WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach, valuing collaboration, ownership, and curiosity. The Director, E-Commerce Artist & Label Services, Homemade / WMX will be responsible for planning and executing direct-to-consumer marketing strategies for a portfolio of artists and campaigns, working closely with label marketing teams, WMX brand managers, and global marketing partners. This role serves as a strategic connector between labels and WMX, ensuring D2C initiatives are thoughtfully integrated into broader campaign plans while driving measurable growth across artist ecommerce and fan engagement.
Requirements
- 3-6 Years in a similar role
- Collaborative marketing leader who thrives in cross-functional environments
- Understand the dynamics of label marketing and artist campaigns
- Comfortable balancing multiple stakeholders and working across teams
- Both strategic and execution-oriented
- Values clarity, organization, and follow-through
Nice To Haves
- Experience partnering with label marketing or similarly matrixed organizations
- Ability to manage multiple campaigns and timelines simultaneously
Responsibilities
- Partner closely with label marketing teams to align D2C strategies with album, tour, and broader artist campaigns
- Collaborate with WMX brand managers to develop and execute D2C marketing plans for assigned artists
- Work with global marketing teams to ensure consistency and scalability across regions
- Translate campaign goals into actionable D2C marketing tactics across email, SMS, paid media, and onsite promotions
- Coordinate timelines, messaging, and launches across internal teams including ecommerce, creative, and operations
- Monitor campaign performance and optimize in real time based on data and fan behavior
- Surface opportunities to expand D2C initiatives beyond core campaigns
Benefits
- Salary Range: $90,000 to $120,000 Annually
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
