Director, E-Commerce Label & Artist Services
About The Position
The Director, E-Commerce Artist & Label Services at Homemade / WMX, Warner Music Group’s merchandise and e-commerce services division, plans and executes direct-to-consumer (D2C) marketing strategies for a portfolio of artists and campaigns. The role works closely with label marketing teams, WMX brand managers, and global marketing partners to integrate D2C initiatives into broader artist campaigns and drive measurable growth across artist e-commerce and fan engagement. The position partners across teams to develop D2C plans and translate campaign goals into tactics across email, SMS, paid media, and onsite promotions. It coordinates campaign timelines, messaging, and launches with e-commerce, creative, and operations teams, monitors performance, optimizes campaigns using data and fan behavior, and identifies opportunities to expand D2C initiatives beyond core campaigns. The role requires at least four days per week in the office and requires legal authorization to work in the United States by the first day of employment.
Requirements
- Three to six years of experience in a similar role.
- Collaborative marketing leadership and ability to thrive in cross-functional environments.
- Understanding of label marketing and artist campaign dynamics.
- Ability to balance multiple stakeholders and work across teams.
- Ability to work strategically while also executing plans.
- Clarity, organization, and follow-through.
- Legally authorized to work in the United States on the first day of employment; proof of work authorization is required upon hire.
- Available to work in the office at least four days per week.
Nice To Haves
- Experience partnering with label marketing teams or similarly matrixed organizations.
- Ability to manage multiple campaigns and timelines simultaneously.
Responsibilities
- Partner with label marketing teams to align D2C strategies with album, tour, and broader artist campaigns.
- Collaborate with WMX brand managers to develop and execute D2C marketing plans for assigned artists.
- Work with global marketing teams to support consistency and scalability across regions.
- Translate campaign goals into actionable D2C tactics across email, SMS, paid media, and onsite promotions.
- Coordinate timelines, messaging, and launches across e-commerce, creative, and operations teams.
- Monitor campaign performance and optimize in real time based on data and fan behavior.
- Identify opportunities to expand D2C initiatives beyond core campaigns.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
