Senior Director, E-Commerce
About The Position
Credo is seeking a full-time Senior Director, E-Commerce to lead the growth and direction of its digital business, which includes Credobeauty.com and the Credo app. Reporting to the VP of Marketing, Digital & Creative, this role owns digital strategy and its P&L and serves as the voice of digital in leadership conversations. The position has autonomy to determine what to build, buy, and discontinue, and leads an internal team and agency and technology partners. The Senior Director will set a three-year growth plan for revenue, margin, and investment; direct the customer experience across the website, app, and stores; and grow the app as a distinct channel. The role will also guide a major replatforming, establish measurement to inform business decisions, and build effective partnerships across Marketing, Merchandising, Stores, Customer Experience, and IT. Credo describes digital as 60% of its business, with 48% from Credobeauty.com and 12% from an app launched in 2025.
Requirements
- 8–10+ years of experience in e-commerce.
- Experience owning strategy and P&L for a multi-million-dollar direct-to-consumer or multi-brand retail business.
- A track record of leading a digital business through a major inflection point, such as a replatform, new channel, or substantial increase in scale.
- Deep Shopify Plus expertise and the judgment to architect a modern commerce stack.
- Strong commercial instincts, including forecasting, investment allocation, and understanding full-funnel acquisition and retention economics.
- A data-driven mindset, fluency with GA4 and Triple Whale, and the ability to turn data into decisions.
- Experience leading teams and agency partners and influencing at the leadership level.
Nice To Haves
- Beauty or multi-brand retail experience.
- Experience building and scaling mobile app, loyalty, or omnichannel programs.
- Use of AI tools such as Claude to accelerate thinking, analyze data, and find efficiencies.
Responsibilities
- Define a three-year digital growth plan covering revenue, margin, investment, the relationship between the site, app, and stores, and strategic priorities.
- Own the digital revenue plan and P&L, including investment from customer acquisition through retention, and make decisions to grow profitably.
- Build a fast, personal, accessible, and trustworthy customer experience across Credobeauty.com and the app.
- Develop the app from its launch into a full channel with its own strategy, audience, and targets.
- Choose commerce platforms and technology partners and lead a major replatforming initiative.
- Develop measurement to identify where the business wins and loses customers and use data to guide decisions.
- Lead and grow a high-performing team and establish effective digital partnerships with Marketing, Merchandising, Stores, CX, and IT.
- Work cross-functionally on offers, promotions, event mechanics, gift-with-purchase programs, and pricing to drive digital results.
- Lead agency and technology partners and represent digital in leadership discussions.
Benefits
- Remote work from anywhere in the NYC, LA, or San Francisco area.
- Role offers real ownership and the opportunity to shape the next chapter of the digital business.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
