Director, e-Commerce Channel Marketing Amazon & Wayfair

Masco Corporation•Indianapolis, IN

2d•$121,300 - $190,630

About The Position

At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence. We are seeking a Director of eCommerce Channel Marketing to lead growth strategies for the Delta Faucet Company brands across Amazon and Wayfair. This leader will oversee retail media, organic search, content, digital shelf, and performance marketing, with accountability for revenue, profitability, market share, and the consumer experience. The Director will lead a team and manage external agency partners while collaborating with Sales, Brand Marketing, Product, Analytics, Finance, and Creative teams. The ideal candidate is a strategic, data-driven leader who turns customer, consumer, competitive, and performance insights into clear priorities and measurable results.

Requirements

Bachelor's degree in Marketing, Business, Analytics, eCommerce, or a related field.
10 or more years of relevant experience, including progressive leadership responsibility.
Strong experience in eCommerce, digital marketing, retail media, or omnichannel marketing.
Deep knowledge of Amazon commerce and advertising platforms.
Experience with Wayfair or another major digital-first retailer or marketplace.
Expertise in retail media, paid search, organic search, SEO, content optimization, digital shelf, and performance marketing.
Proven ability to connect marketing investments to revenue, profitability, and market-share outcomes.
Strong analytical, financial, commercial, and executive communication skills.
Experience managing significant media budgets, external agencies, and high-performing teams.

Nice To Haves

Consumer products, home improvement, or durable goods experience preferred.

Responsibilities

Develop and lead eCommerce marketing strategies for Amazon and Wayfair across the Delta Faucet Company brands.
Partner with Sales leadership to drive revenue growth, profitability, market share, and long-term brand health.
Lead paid media strategy, including budget allocation, campaign priorities, testing, optimization, and performance measurement.
Own organic search, content, digital shelf, ratings and reviews, and conversion strategies.
Connect paid and organic plans to improve visibility, traffic, conversion, and product performance.
Guide the optimization of product content, imagery, video, enhanced content, storefronts, and brand pages.
Establish performance scorecards and use consumer, customer, competitive, and financial insights to identify growth opportunities.
Partner with Sales and Finance to make investment decisions that balance growth and profitability.
Lead external media, content, data, and technology partners and hold agencies accountable for results.
Communicate channel performance, opportunities, and recommendations to senior leadership.
Lead, coach, and develop direct reports responsible for customer marketing, paid media, organic growth, content, and digital shelf.