Director of Marketing & E-commerce

L. Rose Recruiting•Winter Park, FL

3d•Onsite

About The Position

Microjig, a woodworking tools and accessories company, is seeking a Director of Marketing & E-commerce to lead their marketing efforts. This role involves developing and executing a clear, consistent marketing strategy to drive growth across multiple e-commerce channels. It's a hands-on leadership position where the individual will be responsible for shaping messaging, conducting research, leading paid media, coordinating product launches, and driving revenue. The ideal candidate will be AI-forward, comfortable with both strategy and execution, and able to leverage emerging technologies. This is an on-site role located in Winter Park, Florida.

Requirements

A proven track record of growing an e-commerce or consumer brand and turning marketing strategy into measurable business results.
Strong hands-on experience with Shopify and a solid understanding of e-commerce fundamentals.
Experience marketing across multiple digital commerce channels, ideally including Amazon, TikTok Shop, and/or major retail marketplaces.
Direct, hands-on paid media experience, including campaign management, optimization, budget allocation, creative testing, and performance analysis.
The ability to develop strong positioning and messaging and carry it consistently across campaigns, channels, and product launches.
Experience conducting market, competitor, and customer research to inform marketing strategy.
Experience planning and coordinating successful product launches.
Comfort with the numbers behind growth, including revenue, margins, acquisition costs, conversion, repeat purchases, and profitability.
Experience directing content creators, designers, agencies, contractors, or other marketing resources.
Experience managing and developing employees while holding internal and external partners accountable.
The ability to build practical processes and keep a small team focused on the right priorities.
An AI-forward mindset: actively explore, adopt, and leverage AI tools to improve marketing strategy, content creation, research, analysis, and operational efficiency.
A doer-first leadership style: comfortable setting strategy and equally comfortable rolling up sleeves and executing.
Availability to work on-site in Winter Park, Florida.

Nice To Haves

A genuine interest in or passion for woodworking, tools, DIY, or the maker community.
Familiarity with the woodworking industry.

Responsibilities

Bring the brand message together by developing clear, consistent messaging that connects Microjig's products with woodworkers, DIYers, hobbyists, and professionals across channels.
Grow e-commerce revenue by developing and executing strategies to drive profitable growth across Microjig.com/Shopify, Amazon, Home Depot.com, and TikTok Shop.
Own paid media strategy and execution, including campaign planning, management, optimization, creative testing, and performance analysis.
Lead product launches by building a reliable process for bringing new products to market, coordinating messaging, content, creative, e-commerce, email, and promotion.
Conduct market and customer research to inform positioning, product launches, and marketing decisions.
Translate marketing goals into clear priorities, projects, and deliverables for the team.
Actively contribute to campaigns, messaging, e-commerce optimization, reporting, and creative execution, including making quick design adjustments using AI tools.
Direct content and creative efforts, working closely with the content creator and external resources to develop demonstrations, educational content, campaigns, and creative assets.
Improve the customer journey by strengthening product positioning, product pages, landing pages, merchandising, email, and retention efforts.
Build better marketing systems by establishing practical processes, launch calendars, reporting, playbooks, and workflows.
Develop the team by coaching direct reports and giving contractors and vendors clear direction.
Champion AI and innovation by proactively identifying and implementing AI tools, automation, and emerging technologies to improve marketing effectiveness, streamline workflows, accelerate execution, and increase team productivity.