Director, Direct Negotiation

Known•New York, NY

3h•$140,000 - $150,000

About The Position

Known's Media Science team uses advanced analytics, machine learning, and statistics to plan and optimize advertising dollars. We translate our clients' business goals into meaningful metrics and buy media across every channel to hit those outcomes. We're looking for a Director, Direct I/O to own our local broadcast investment practice and partner with a digital buying team of analysts, data scientists, and software engineers.

Requirements

10+ years in local broadcast buying, including time leading buys or people
Deep command of the local broadcast landscape, including station group dynamics, market nuance, and where the leverage sits in a negotiation
Expert-level Mediaocean (Spectra and Prisma)
A track record of negotiated outcomes you can speak to specifically, not just buys you executed
Fluency in core TV and radio concepts and the judgment to know when the standard approach is wrong for a client
Experience bringing insights and analytics into a media buy, and the ability to explain the math to a client who doesn't have it
Advanced Excel, including building your own models rather than filling in someone else's
Strong quantitative skills and strategic thinking on complex problems
Comfort owning senior client relationships

Nice To Haves

Experience with predictive analytics or data science is a plus
Understanding of the digital video landscape and ability to look at a video plan holistically across broadcast and digital channels
Knowledge of National Video

Responsibilities

Own local broadcast investment strategy for your clients, setting how dollars are allocated across markets, dayparts, and station groups
Lead negotiations with stations and rep firms, using Known's portfolio scale to win rates and value-add that a single-client buyer can't get
Own the accuracy and the consequences of estimates and posts. Diagnose underdelivery, hold stations to make-goods, and decide when to move money
Act as the senior broadcast voice in client conversations. Present the recommendation, defend it, and handle escalations directly
Partner with our data scientists and engineers to bring modeling and predictive analytics into broadcast planning, and help set the roadmap for Known's local TV IP
Define the standards the rest of the team works to, covering estimating methodology, QA, stewardship cadence, and reconciliation
Mentor buyers. Review their work, sharpen their negotiation instincts, and build the bench
Manage station and rep relationships as an ongoing portfolio rather than buy by buy