Director, Digital Sales

Rite-Hite•Milwaukee, WI

5d•Hybrid

About The Position

The Director, Digital Sales develops and executes commercial strategies to accelerate adoption of Rite-Hite’s digital solutions, enhance customer engagement, and support enterprise growth. The role serves as the commercial leader for digital offerings, helping customers use technology-enabled solutions to improve operational performance, visibility, safety, and customer outcomes. Reporting to the VP, Commercial Strategy, the Director leads a team of Regional Digital Champions and partners with sales leaders, account teams, product and engineering groups, customer success, marketing, IT, service, business units, and other stakeholders. The position strengthens digital commercial capabilities, supports strategic customer opportunities, and translates customer needs into scalable digital growth initiatives. The role is based in Milwaukee, Wisconsin, in an office/hybrid environment. Travel is approximately 30–50%, and flexible hours may be required as business needs dictate. The work includes frequent computer-based activity, communication, standing and walking, occasional bending or reaching, and occasional lifting up to 25 pounds. The position requires the ability to meet customer site access, safety, and security requirements, maintain confidentiality, pass pre-employment checks, and be eligible to work in the United States.

Requirements

Bachelor’s degree in Business, Information Technology, Engineering, Marketing, Sales, Data Analytics, or a related discipline, or an equivalent combination of education and experience.
At least 7 years of progressive experience in digital solutions, technology commercialization, business development, product management, consultative sales, or related commercial functions.
Demonstrated experience supporting technology-enabled products, software solutions, connected devices, or digital transformation initiatives.
Experience working across cross-functional and matrixed organizations.
Demonstrated success influencing customer adoption and commercial growth initiatives.
Knowledge and skills in digital solution commercialization, technology-enabled business solutions, go-to-market strategy, customer adoption and change management, consultative and value-based selling, product positioning, customer engagement, digital transformation, data analysis, and performance measurement.
Strong executive communication and presentation, strategic planning and execution, cross-functional leadership and collaboration, market and competitive analysis, financial and business acumen, problem-solving, and analytical thinking.
Valid driver’s license.
Ability to travel approximately 30–50%.
Ability to meet customer site access, safety, and security requirements; work flexible hours as business needs require; maintain confidentiality; and exercise sound judgment with sensitive business information.
Ability to pass pre-employment checks and eligibility to work in the United States.

Nice To Haves

Master’s degree in Business Administration, Technology Management, Engineering, or a related discipline.
Experience in industrial manufacturing, industrial distribution, engineered products, logistics, warehouse operations, safety solutions, or construction products.
Experience commercializing software, IoT-enabled products, SaaS platforms, analytics solutions, or connected technologies.
Experience supporting enterprise customers and strategic growth initiatives.
Strong understanding of IoT, connected products, SaaS platforms, analytics solutions, and digital ecosystems.
Experience driving customer adoption of technology-enabled solutions and knowledge of digital transformation and change management principles.
Understanding of customer success and value-realization methodologies.
Ability to translate technical capabilities into business value propositions.
Knowledge of CRM, customer engagement platforms, and digital sales tools.
Experience using customer utilization and adoption metrics to drive growth strategies.

Responsibilities

Develop and execute enterprise digital growth strategies that increase customer adoption, strengthen engagement, and support commercial growth objectives.
Lead, coach, and develop Digital Champions, improving their technical expertise, consultative selling, and customer engagement capabilities.
Serve as the commercial subject matter expert for digital products, technologies, and connected solutions, advising on strategic opportunities.
Work with Regional Sales Leaders, Enterprise Account teams, and commercial stakeholders to identify customer challenges and position digital solutions with measurable business value.
Support commercialization and go-to-market initiatives for new digital products, enhancements, and technology-enabled services.
Collaborate with Product Management, Engineering, Information Technology, and Marketing to align customer needs, product priorities, and market opportunities.
Develop customer-facing value propositions, sales tools, training materials, and enablement programs to improve adoption and commercial effectiveness.
Lead customer discussions, demonstrations, workshops, and executive presentations about digital solutions and technology-enabled business outcomes.
Monitor digital adoption, customer utilization, pipeline development, and commercial performance metrics to identify opportunities and actions for improvement.
Assess emerging technologies, industry trends, customer expectations, and competitive developments to inform growth strategies and organizational priorities.
Partner with Solutions Architects, Industry Leaders, and Allied Leaders to create integrated solutions combining digital capabilities with broader operational improvement initiatives.
Partner with Customer Success and promote practices for customer engagement, change management, onboarding, and adoption to maximize customer value realization.
Represent the voice of the customer by sharing actionable market insights and feedback that inform product roadmaps, commercial plans, and growth opportunities.
Perform other duties and responsibilities as assigned.
Support and promote a culture of safety; follow Company and OSHA safety policies and procedures; properly use required PPE; and promptly report hazards, near misses, and incidents.
Demonstrate company values in daily interactions, decision-making, and work, contributing to a culture of accountability, collaboration, and respect.