Director, Digital Sales (Premiere & MMS)

iHeartMediaNew York, NY
Onsite

About The Position

The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month. iHeart has more #1 rated markets than the next two largest radio companies combined. We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers. We create and produce some of the most popular and well-known branded live music events in America. iHeartRadio is the #1 streaming radio digital service in America. Our social media footprint is 7 times larger than the next largest audio service. We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone. Only one company in America has the #1 position in everything audio: iHeartMedia! If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do! We are seeking a candidate who will target, develop and manage national, cross-platform digital/programmatic campaigns for iHeartMedia, the highest profile and top-rated media company in the business. This is a unique opportunity to make a big impact starting on day one. The high-level responsibilities include being a subject matter expert for national and regional programmatic advertising accounts. The role will require an excellent rapport with clients and ad agencies, solid relationships with existing and potential national/local advertisers, and a strong technical acumen around the constantly-evolving technology and dynamics of digital/programmatic.

Requirements

  • Minimum 5 years media sales experience.
  • Great interest in and knowledge of radio and all forms of audio.
  • Skilled at prospecting and understanding the consumer sales cycle: prospecting, buying behaviors, negotiations, overcoming objections and closing.
  • Ability to sell network and regional radio, podcast, all forms of digital advertising, social and event marketing programs.
  • Existing relationships that have the ability and scale to advertise with Premiere Networks, Total Traffic and Weather Network and iHeartMedia.
  • Ability to plan, organize, set priorities and multitask in a fast-paced environment.
  • Strong problem-solving and analytical skills.
  • Negotiation and closing proficiency.
  • Strong client service relationship-building skills.
  • Attention to detail; high work standards.
  • Strong interpersonal skills.
  • Proficient in Microsoft Office suite, and social networking platforms.

Nice To Haves

  • Respect for others and a strong belief that others should do this in return
  • Specialized knowledge of the media industry and related sales processes
  • Ability to apply expertise in a complex sales environment to service large and/or national accounts
  • Experience to anticipate customer needs based on advanced business knowledge and in depth understanding of customer’s strategy
  • Ease counseling and negotiating with senior executives
  • Desire to stay abreast of emerging market trends and customer needs to expand relationships and trust
  • Ability to guide others to solve complex problems using sophisticated analytical thought to identify innovating sales solutions
  • Team leadership experience and/or a desire to act as a role model or mentor to develop others

Responsibilities

  • Participate in client pitches, sales calls, and RFP responses as the digital subject matter expert for Premiere and MMS sellers
  • Help sellers build digital recommendations, media plans, and client pitch materials
  • Join sales meetings and bring ideas and solutions to the table for clients
  • Support renewal and upsell recommendations across the book of business
  • Partner with pre-sales teams on planning and opportunity development
  • Work with planning and post-sales teams to ensure smooth media plan development and campaign execution
  • Monitor campaign performance and lead optimization strategies
  • Serve as the subject matter expert on iHeart's measurement tools, including being the go-to resource in client conversations around attribution, pixel implementation, and performance tracking
  • Troubleshoot issues across campaigns, systems, and execution workflows (PSPs, ad+ plans, launch problems, etc.)
  • Partner with Premiere and MMS leadership on revenue forecasting for the group
  • Hold regular one-on-ones with sellers and managers to review pipeline, pending, and account activity
  • Conduct trainings and keep sales teams current on new products, product updates, and digital trends
  • Act as the connective tissue between sellers and internal support teams to keep deals moving and campaigns performing
  • Monitor successful campaigns and develop case studies that can be used across the sales teams

Benefits

  • Employer sponsored medical, dental and vision with a variety of coverage options
  • Company provided and supplemental life insurance
  • Paid vacation and sick time
  • Paid company holidays
  • A Spirit day to encourage and allow our employees to more easily volunteer in their community
  • A 401K plan
  • Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
  • A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
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