Director, Digital Product

MeUndies•Culver City, CA

1d•$150,000 - $175,000•Hybrid

About The Position

This role is responsible for defining and owning the digital product roadmap, leveraging A/B testing, research, and directly driving key business priorities. The Director, Digital Product will utilize analytics to monitor traffic, customer behavior, sales trends, and feedback to gain insights to drive ecommerce and membership KPIs. This position will lead sprint-to-sprint feature prioritization for the core e-commerce and membership program, and manage a team of visual merchandisers responsible for A/B testing, creating and optimizing product assortments and category landing pages, and driving the product discovery funnel including onsite search and navigation. The role also involves leading UX/UI for the current site and for a new Shopify front-end, conducting research, mapping user journeys, and identifying pain points and areas of growth for the business. Additionally, the Director will identify gaps in the existing customer experience and innovate new features and tools that integrate user research, competitor analysis, and customer feedback. Understanding customer taste and preference patterns across ecommerce and membership is key to informing and collaborating on personalization, search, and filtering strategies. The role requires driving effective and quick decision-making and prioritization across stakeholders, partnering with the Technical Project Manager to manage development timelines, and collaborating with Marketing, Creative, Customer Experience, Merchandising, Operations, and Project Management to align the roadmap with the organization's broader goals.

Requirements

6 years+ in digital product management
Experience developing features for a Shopify based site
Results-driven mindset – motivated by driving real impact, not just getting stuff done
Significant experience working with product analytics software like Heap, GA, and Fullstory
A/B testing experience, ability to apply learnings to site merchandising improvements
Working knowledge of personalization strategies, approaches and high level understanding of the more common algorithms and technologies
Analytical mindset about customer journeys
Attention to detail, especially as it translates to product delivery
A proven ability to work independently and as a manager
Strong written and verbal communication skills a must
Ambition and passion for moving quickly, while also open to new ideas. Able to recognize when you’re wrong and move past your own mistakes

Responsibilities

Define and own the digital product roadmap, leveraging A/B testing, research, and directly driving key business priorities
Utilize analytics to monitor traffic, customer behavior, sales trend and feedback to gain insights to drive ecommerce and membership KPIs
Lead sprint-to-sprint feature prioritization for core e-commerce and membership program
Manage team of visual merchandisers in charge of A/B testing, creating and optimizing product assortments and category landing pages, and driving product discovery funnel including onsite search and navigation
Lead UX/UI for our current site and for new Shopify front-end
Conduct research, map user journeys, and identify pain points and areas of growth for the business
Identify gaps in our existing customer experience and innovate new features and tools that integrate user research, competitor analysis, and customer feedback
Understand customer taste and preference patterns across ecommerce and membership to help inform and collaborate on personalization, search and filtering strategies
Drive effective and quick decision making and prioritization across stakeholders
Partner with Technical Project Manager to manage development timelines
Partner with Marketing, Creative, Customer Experience, Merchandising, Operations and Project Management to tie your roadmap into the bigger picture of our organization