Director, Digital Marketing

PragerU•Los Angeles, CA

2d•$120,000 - $160,000•Onsite

About The Position

The Director, Digital Marketing will lead marketing execution for PragerU Kids, ensuring the team operates efficiently and key initiatives move from idea to completion. This role requires a strong project manager and executor who can set priorities, coordinate across teams, remove roadblocks, and drive results. The primary focus of this role is on execution: taking priorities, creating momentum, and driving them through to completion.

Requirements

5–7+ years of experience in digital marketing, with a strong track record of execution and results
Exceptional project management and execution skills, with the ability to manage multiple priorities and drive projects through to completion
Strong understanding of digital marketing, audience growth, and social media platforms, including Facebook, Instagram, YouTube, and emerging channels
Strong analytical, budgeting, and performance reporting skills
Comfortable taking direction from multiple stakeholders, adapting quickly, and keeping projects moving forward
Exceptional written and verbal communication skills
Proficiency with Microsoft Office and marketing analytics tools
Passion for PragerU’s mission and a proactive, results-oriented mindset

Nice To Haves

Experience marketing kids, family, educational, or youth-focused content is strongly preferred, but not required
Experience marketing products on Amazon is a plus

Responsibilities

Lead the PragerU Kids marketing team, driving priorities, accountability, and execution across all marketing initiatives
Create and manage the PragerU Kids marketing calendar, ensuring all content lines, programming, products, educational resources, and books are strategically promoted throughout the year
Develop and execute digital marketing strategies that drive audience growth, engagement, and brand awareness
Project manage campaigns across social media, email, paid advertising, ecommerce, partnerships, and other digital channels, ensuring initiatives are delivered on time and achieve results
Collaborate closely with Creative, Content, Social Media, Communications, Development, and other teams to execute integrated marketing campaigns
Monitor campaign performance and key metrics, using data to optimize marketing efforts and improve results
Manage marketing budgets, dashboards, performance reporting, and departmental priorities
Serve as the marketing lead and in-house champion for the PragerU Kids brand
Identify and cultivate strategic partnerships, sponsorships, platforms, and outreach opportunities that expand PragerU Kids’ reach among parents, educators, and students
Stay ahead of emerging digital trends and identify new opportunities to grow and engage the PragerU Kids audience