Digital Marketing Director

PolyAI

13h•$215,000 - $275,000•Remote

About The Position

The Digital Marketing Director will join PolyAI's rapidly growing marketing team and own the digital and account-based marketing engine behind our growth strategy. This is a senior, individual contributor role with real ownership over how we spend, target, and show up for our highest-value accounts — serving as the primary liaison to our paid media agencies, the architect of our account-based marketing approach, and the strategic backbone for how nurture, webinar, and content programs come together across the business.

Requirements

10-15+ years of experience in digital marketing, with significant, senior-level experience managing relationships with paid media agencies
Demonstrated experience building and running ABM programs at scale
Experience architecting nurture and lifecycle marketing programs
Strong analytical and budget management skills, with the ability to present clear recommendations to senior leadership

Nice To Haves

A collaborative, influence-driven working style, with a track record of aligning cross-functional teams without formal authority over them
Comfort using AI tools (e.g., Claude) to move faster on strategy, reporting, and campaign development
Experience with AI platforms

Responsibilities

Serve as the primary liaison to our paid media agencies, owning strategy and channel allocation recommendations across paid social, search, display, and programmatic, and bringing data-backed budget recommendations to leadership
Design and maintain our ABM tiering methodology — from strategic named accounts to broader programmatic targeting — and ensure it's applied consistently across every team using it
Run high-value account targeting directly across channels including LinkedIn, connected TV (CTV), person-based advertising platforms (e.g., Influ2), and out-of-home (OOH)
Architect the cadence, structure, and content flow for nurture programs and webinars, building a framework that scales across multiple audiences and campaign teams
Own the strategy and vendor relationships for content syndication programs that fuel top-of-funnel demand
Define the target audience and strategy behind in-person, high-touch programs (like executive roundtables), partnering with our events team on delivery
Report on channel performance — CPL, ROAS, CTR, and account engagement — on a weekly cadence, broken out by segment

Benefits

Participation in the company's employee share options plan
Comprehensive health coverage for you and your loved ones
Life Insurance
STD and LTD
The opportunity to contribute to the company's 401k plan
Flexible PTO policy + 11 designated company holidays
Annual learning and development allowance
We're all about making WFH work for you - that's why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!
Enhanced parental leave
Company-funded fertility and family-forming programmes
Menopause care programme with Maven
Sabbatical Program: 5-week paid sabbatical available after 5 years of employment