Director, Digital Marketing

WeRoad

31d • $160,000 - $180,000 • Remote

About The Position

This role owns how the US market finds WeRoad online. The primary focus is on paid social and search, managing end-to-end campaign strategy, daily operations, bids and budgets, creative testing, landing pages, and performance analysis. It's a builder's role with a high volume of creative work, fast test cycles, AI-assisted production, and no legacy playbook. The position reports to the General Manager US, with a dotted line to the HQ Head of Digital Acquisition.

Requirements

• 10+ years of hands-on performance marketing for a consumer brand, with Meta as a primary focus, ideally for a considered, higher-ticket purchase (travel, experiences, fitness, education, membership).
• Fluency in modern Meta marketing, understanding audience personas as messaging inputs and not ad-set architecture.
• Proficiency in Google Ads (e.g., PMAX, scripts, account structure, geo variations).
• Creative judgment and a volume mindset, comfortable using AI tools for ad creative production and iteration.
• Landing page experience: ability to brief, test, and read landing page results independently.
• Analytical honesty: reporting true numbers and clearly stating attribution limits.
• Comfort operating in a matrixed organization, influencing through clarity and results.
• Authorized to work in the US.

Nice To Haves

• Experience running paid for a travel, experience, or community brand, or launching a European brand in the US.
• Experience with TikTok ads, YouTube, or affiliate marketing beyond Meta and Google.
• Working knowledge of SEO/content or lifecycle marketing.
• Experience building or heavily using AI-powered creative or marketing tooling.

Responsibilities

• Own US paid growth, end-to-end campaign management across Meta and Google, including budget allocation, campaign architecture, bidding, optimization, and pacing.
• Run a high-velocity creative testing pipeline using an AI-assisted ad production system, creators, and the brand team.
• Own the paid funnel after the click, including destination and campaign landing pages, page testing, and conversion-rate improvement.
• Plan and execute the US side of global tentpole campaigns (e.g., Early Bird, Black Friday), including offer framing, creative, budget, and post-mortem analysis.
• Size, test, and scale new demand sources like TikTok ads, YouTube, and affiliates, with written case studies and readouts.
• Analyze campaign and product performance using provided tools (BigQuery, Amplitude, dashboards) to drive budget and channel investment strategy.
• Own US paid reporting, including spend, CAC, conversion, and creative performance, delivering honest assessments and recommendations.

Benefits

• 401(k) with employer matching
• Health & Dental insurance
• $1,400/year travel discount in WeRoad trips
• Trust-based holidays (recommended 4 weeks per year)
• New parent support ($3,600/year gross for 3 years after birth or adoption)
• Performance-based bonus
• Extra benefits: $1,000 wedding bonus, one-off bonus at 5 years, and ongoing learning opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed