Director, Destination SEMO - Economic and Workforce Development

Southeast Missouri State University•Cape Girardeau, MO

4d•Onsite

About The Position

The Director of Destination SEMO provides leadership for a university-wide engagement initiative designed to position Southeast Missouri State University as a regional destination for learning, culture, athletics, events, workforce development, and community engagement. The Director functions as the university's destination strategist, coordinating existing campus resources, experiences, partnerships, and visitor engagement efforts into a unified Destination SEMO framework. The position serves as a connector across corporate, academic, administrative, cultural, athletic, and community-based units to create exceptional experiences that strengthen recruitment, alumni engagement, economic impact, community relationships, lifelong learning participation, and institutional reputation.

Requirements

Master's degree in Higher Education Administration, Business Administration, Public Administration, Tourism Management, Economic Development, Marketing, Communications, or a related field
Minimum five years of progressively responsible leadership experience in one or more of the following areas: Higher Education, economic development, destination management, tourism, community engagement, workforce development
Experience in destination marketing, tourism development, visitor experience management, or community engagement
Demonstrated success in building partnerships and leading collaborative initiatives
Strong project management, communication (verbal and written), and organizational skills
Demonstrated ability to measure outcomes and assess economic impact
Experience leading cross-functional teams and strategic initiatives
Experience actively engaging potential clients and customers in a sales capacity
Demonstrated ability to establish and maintain professional relationships within and external to the organization
Experience handling sensitive and confidential information
Demonstrated experience managing budgets and revenue sources

Nice To Haves

experience working in a college or university environment is a plus

Responsibilities

Develop the Destination SEMO vision and operational plan, based on the Fearlessly Forward strategic plan
Implement programs, and initiatives that invite corporate and private organizations/associations on-to campus through space rental and specialty events
Position SEMO as a leading regional destination for education, culture, athletics, conferences, workforce development, and community engagement
Analyze trends, recommend strategies, and market opportunities for growth and revenue generation.
Establish goals, priorities, and performance measures aligned with university objectives
Collaborate with Marketing and Communications to promote SEMO as a place to visit, experience, learn, and connect
Develop partnership and sales opportunities that increase visibility, attendance, and regional impact
Serve as the university advocate for visitor engagement and destination development initiatives
Collaborate with campus and community partners to develop, integrate, package, and promote academic, cultural, athletic, recreational, and community experiences that encourage additional engagement
Leverage programs, events, conferences, camps, and themed experiences to create marketable destination offerings that strengthen SEMO's appeal and regional impact
Lead and coordinate a seamless visitor experience across campus by collaborating with university departments to enhance visitor services, engagement programs, wayfinding, communications, and support resources
Ensure consistency of messaging across visitor-focused programs and experiences
Develop and maintain systems to measure visitor engagement, attendance, participation, satisfaction, and economic impact, prepare reports for university leadership