Director, Demand Generation - 12 Month Contract

KEV Group • Toronto, ON

35d • CA$170,000 - CA$200,000 • Hybrid

About The Position

KEV is seeking a seasoned, strategic, and results-oriented Director, Demand Generation to lead their demand generation team and accelerate growth across North America. This role reports directly to the SVP Marketing and will be pivotal in scaling pipeline and revenue generation, targeting public school districts in the US and Canada. The Director will build and develop a team, manage a budget, and optimize it to deliver integrated national and state-level campaigns, targeted ABM initiatives, digital marketing programs, website strategy, and high-impact in-person events. The goal is to contribute to achieving ambitious business growth targets of 3x+ over the next four years, with growth from new and existing accounts. This is a 12-month contract position to cover a maternity leave.

Requirements

• 8+ years of progressive marketing and demand generation experience, including at least 3 years leading demand generation teams within B2B SaaS companies
• Demonstrated success in driving substantial pipeline and revenue growth within SaaS environments, with direct experience in enterprise-level sales
• Proven expertise in executing sophisticated multi-channel campaigns, digital marketing initiatives, and event-driven programs
• Track record of building, developing, and scaling high-performing marketing teams focused on measurable outcomes
• Deep proficiency with Salesforce, HubSpot, intent data tools, and social engagement platforms
• Demonstrated ability to collaborate cross-functionally, particularly with sales teams, to measure and continuously optimize funnel performance
• Strategic mindset combined with entrepreneurial, proactive, and results-oriented execution abilities
• Detail-oriented and data-driven decision-making skills, committed to continuous improvement and optimization
• Exceptional leadership and mentoring capability, passionate about developing team potential
• Strong communications skills with the ability to effectively communicate across diverse departments and executive leadership

Nice To Haves

• Direct experience marketing or selling solutions into education or government sectors preferred (but not required)

Responsibilities

• Lead the demand generation team fostering a culture of accountability, continuous improvement and innovation
• Input to the demand generation strategy and develop comprehensive programs to increase awareness, pipeline, and revenue specifically in the K-12 public education market
• Lead the development and expansion of digital marketing efforts by building integrated multichannel campaigns, website optimization, and maximizing the impact of key educational industry events
• Collaborate seamlessly with Sales, Account Management, Product Management, FP&A, and the broader Marketing team to ensure strategic alignment, ongoing feedback loops, and optimized outcomes
• Efficiently allocate and manage the marketing budget, maximizing ROI and pipeline growth
• Develop creative acquisition and nurturing strategies tailored to new prospects and customers
• Establish and monitor key performance indicators, including awareness, MQAs, SQA conversion rates, pipeline velocity, and revenue
• Thoughtfully manage and optimize budget allocations, ensuring resource efficiency and achievement of ambitious pipeline objectives

Benefits

• Competitive compensation
• Meaningful benefits
• Retirement Savings Support – company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
• Professional development – ongoing learning, stretch opportunities, and continuing education, including KEV Academy and KEV University
• Hybrid model – 3 days in the office
• Flexible PTO – close to 4 weeks of vacation and a company-wide holiday closure
• Office perks – fully stocked snack bar and occasional catered lunches

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed