Director, Demand Generation
About The Position
We're redefining what demand generation looks like in the age of AI, and if you're not afraid to embrace the future of marketing, this is the right job for you. We're looking for a Director of Demand Generation who gets it - modern B2B buying isn't about blasting prospects with generic content. It's about understanding how our audience actually researches, evaluates, and buys technology. You'll own demand generation strategy and execution while reporting to our VP of Revenue Marketing. This is a role for someone who leads from the front. You won't just set direction and delegate - you'll get into the work alongside your team, spot where the funnel is breaking before anyone else does, and drive the cross-functional conversations needed to fix it. This job is not about vanity metrics or MQL inflation. We care about pipeline quality, sales velocity, and revenue impact. Your fingerprints should be visible in pipeline — not just in activity reports. If you're tired of playing the attribution guessing game and want to build something that actually moves the business, keep reading.
Requirements
- 8+ years of B2B marketing experience in B2B SaaS, ideally with HR/Learning/Enterprise software buyers
- Proven track record managing seven-figure budgets and driving measurable pipeline growth — not just lead volume
- You don't wait for the QBR to find out the funnel broke; you spot the anomalies early, diagnose the root cause, and move fast.
- Demonstrated ability to lead cross-functional conversations—with Sales, RevOps, and Product Marketing—to actively unblock pipeline, not just report on it.
- Deep experience with or strong interest in AI marketing tools, predictive analytics, and marketing automation to keep us ahead of the curve.
- Highly proficient and comfortable navigating Google Analytics, Google Ads, LinkedIn Ads, Salesforce, and modern marketing automation platforms.
- Ability to write the high-level playbook and step onto the field to run the play yourself.
Nice To Haves
- Experience with enterprise sales cycles and complex buying committees
- Background in learning technology, HR tech, or adjacent industries
- Track record with account-based marketing and intent data platforms
Responsibilities
- Design and optimize our demand generation engine — attribution models, lead scoring, handoff processes, and pipeline forecasting
- Lead quarterly demand planning to accurately project pipeline impact across all channels
- Proactively identify where the funnel is leaking — by channel, segment, or stage — and own the fix cross-functionally, not just the flag
- Use data to understand what's working and what isn't, beyond surface-level metrics to real pipeline influence
- Test new channels and tactics while maintaining efficiency on proven performers
- Manage a seven-figure annual budget across paid search, paid social, and emerging channels
- Lead campaign strategy and execution across Google Ads, LinkedIn, and other platforms where our buyers actually spend time
- Hire, develop, and lead a high-performing Demand Generation team — and stay close enough to the work to know when something's off before it becomes a problem
- Be a player-coach: set the strategic direction and roll up your sleeves when the team needs you in the weeds
- Be a driving force for staying ahead with AI tools, emerging technologies, and evolving marketing practices
Benefits
- Competitive pay
- Employee Share Purchase Plan (ESPP) at a 15% discount
- Health benefits
- Paid vacation days
- Two company-wide Docebo Days
- Floating holidays for cultural celebrations
- Your birthday off
- Coverage offering time with your little one(s)
- Connect with global communities through our Employee Resource Groups (including PRIDE, DWA, BIDOC, and Green Ambassadors)
- Company-wide events
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
