Director, Database & Patient Recruitment Marketing
About The Position
Join the PPD™ clinical research business of Thermo Fisher Scientific, a globally recognized leader in drug development and laboratory services. We partner with leading pharmaceutical, biotech, medical device, academic, and government organizations to bring life-changing therapies to market. No matter where your career passions lie, you’ll find opportunities here to contribute to something greater. By joining our team, you will be part of groundbreaking medical discoveries and gain invaluable experience and growth opportunities in your field. Director, Database & PRS Marketing Leads the strategy, development, and execution of marketing data capabilities that support patient and healthcare provider (HCP) recruitment. Oversees the growth, governance, and utilization of the PFDS proprietary Patient and HCP Registry, ensuring high-quality data assets that enable effective, compliant, and scalable recruitment strategies. Provides leadership for data and reporting across the patient recruitment funnel and drives the operationalization of data-driven marketing initiatives leveraging real-world data. This role directly influences the success of patient and HCP recruitment efforts by ensuring high-quality, scalable data assets and actionable insights. The Director will be instrumental in advancing data-driven marketing capabilities and improving recruitment outcomes through innovative use of real-world data.
Requirements
- Bachelor's degree or equivalent and relevant formal academic / vocational qualification
- Previous marketing analytics or data strategy experience that provides the knowledge, skills, and abilities to perform the job (comparable to 10+ years’ experience)
- 5+ years leading and managing teams
- Demonstrated experience working with marketing data, analytics, and reporting tools
- Experience with healthcare, patient, or HCP data and recruitment funnels
- Strong understanding of data governance, privacy, and regulatory requirements
- Able to communicate, receive, and understand information and ideas with diverse groups of people in a comprehensible and reasonable manner.
- Able to work upright and stationary for typical working hours.
- Ability to use and learn standard office equipment and technology with proficiency.
- Able to perform successfully under pressure while prioritizing and handling multiple projects or activities.
- Must be legally authorized to work in the United States without sponsorship.
- Must be able to pass a comprehensive background check, which includes a drug screening.
Nice To Haves
- Advanced degree (e.g., MBA, MPH, MS)
- Experience in clinical research, CRO, or life sciences environment
- Familiarity with real-world data (RWD) and real-world evidence (RWE)
- Experience with AI and Machine Learning in digital marketing
- Strong leadership and team development capabilities
- Advanced analytical and problem-solving skills
- Ability to translate complex data into actionable insights
- Effective communication and stakeholder management skills
- Demonstrated ability to work cross-functionally in a matrixed environment
- Strong attention to detail and commitment to data quality and compliance
- May require as-needed travel (0-20%)
Responsibilities
- Provides leadership and oversight for a team of marketing data analysts; recruits, develops, and retains talent while fostering a culture of accountability and continuous improvement
- Defines and executes the strategy for maintaining, enriching, and expanding the proprietary PFDS Patient and HCP Registry
- Oversee data management, analytics, and reporting across the end-to-end patient recruitment funnel, ensuring visibility into performance and conversion metrics
- Establishes standardized reporting frameworks, KPIs, and dashboards to support data-driven decision-making and optimize recruitment outcomes
- Partners cross-functionally with marketing, digital, clinical operations, and technology teams to enable targeted, data-driven patient and HCP recruitment campaigns
- Leads the application of real-world data (RWD) to enhance segmentation, targeting, and engagement strategies
- Ensures data integrity, quality, privacy, and compliance with applicable regulatory requirements (e.g., HIPAA, GDPR) and company policies
- Communicates insights, trends, and recommendations to clients to inform future strategy and drive business outcomes
Benefits
- Relocation assistance is NOT provided.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
