Director Database Marketing- MGM Springfield

MGM Resorts International • Springfield, MA

1d • Onsite

About The Position

The Director Direct Marketing Operations executes all Direct Marketing campaigns and messaging tests. This role acts as a liaison to support functions and works to optimize the execution of direct marketing campaigns. The Director Direct Marketing Operations will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

Requirements

• Holds a Bachelor’s degree.
• 4+ years of experience in marketing, casino, hospitality, or a related field.
• Expertise in direct marketing strategy, including customer segmentation, valuation, and reinvestment across gaming and non-gaming.
• Experience working across marketing functions.
• Understand campaign financials and key performance drivers.
• Data-driven.
• Customer-focused.
• Able to develop targeted campaigns that drive engagement and revenue growth.

Responsibilities

• Executes Direct Marketing strategy across properties covering gaming and non ‐gaming campaigns.
• Oversees final deployment to customers and conducts final error check.
• Establishes and fosters best practices that optimize database segmentation and campaign process.
• Trains managers/specialists to ensure accurate and timely codification.
• Drives “user adoption” of marketing technology; and collaborates with IT to troubleshoot issues.
• Responsible for spot checking within campaigns and ensuring rules have been applied.
• Reviews pacing reports and makes necessary adjustments to increase campaign effectiveness.
• Manages test and learn campaigns, implements changes from key learnings.
• Achieves Key Performance Indicators: Average execution time per campaign, percentage of on ‐time campaigns, satisfaction scores/internal feedback, delivery rate, spam percentage, and bounce percentage.
• Coaches each employee to identify personal goals and developmental needs, identifying training needs as required; ensure each employee completes all required departmental and company training and conduct periodic performance evaluations.
• Provides leadership for all reporting department’s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment.

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities
• Volunteer opportunities in the community
• Eligible to participate in the Company’s incentive plan
• Eligible to participate in medical, dental, vision, life insurance, 401(k) plans, and time off plans

What This Job Offers

• Job Type: Full-time
• Career Level: Director