Director, Data Strategy & Analytics, Retail

Kepler Group•Baltimore, MD

7d•$140,000 - $160,000

About The Position

Kepler is seeking a dynamic, data-driven Director of Data Strategy & Analytics for Retail to lead initiatives across a portfolio of retail marketing clients. The role calls for deep understanding of the paid media ecosystem, strong data expertise, and the ability to turn complex analytics into strategic opportunities. The Director will lead a team and drive data analytics that improve media program optimization, strengthen consultative client partnerships, and establish actionable measurement roadmaps across accounts. The Director is a senior analytics and data leader responsible for client success and company growth. The role combines quantitative analysis, data-forward client management, and business acumen to understand clients’ marketing goals. The Director will collaborate with client and internal stakeholders, guide measurement strategy and technology development, mentor staff, and contribute expertise to the department’s retail analytics approach and new-business efforts.

Requirements

6–8 years of experience working with data for major digital media platforms, such as Google Marketing Platform, Meta, or LinkedIn, across digital channels including Search, Display, Social, Video, and Email.
Experience managing and building client relationships, and developing and delivering strategic solutions that demonstrate the role of data strategy and analytics.
Proven ability to translate complex analytics and insights into materials for executive-level audiences.
Advanced proficiency in retail measurement, with 4–6+ years of experience working with Retail Media Network data, including Amazon Advertising, Walmart Connect, and Target Roundel, to derive product and customer insights that inform program-level strategy.
Hands-on experience using data clean rooms for measurement and customer and media efficiency insights.
Experience with advanced analytics and modeling, such as forecasting, marketing mix modeling, and LTV, and with designing and executing media tests, including audience- and geo-based incrementality experiments.
Comfort with modern marketing data infrastructure, including ETL tools, data storage, and querying solutions, and understanding of how data affects downstream analytics and insights.
Understanding of adtech’s influence on targeting and measurement, particularly CDPs and online-to-offline solutions.
Experience managing an internal team of 5–10+ across multiple locations and coordinating account strategy with cross-department leadership.

Nice To Haves

Amazon Marketing Cloud experience; transferable experience with similar platforms, such as LiveRamp, is also considered.
Appetite for learning new technologies and leveraging AI daily to drive efficiency and innovation.
Expertise in using data and modeling to shape audience segments and predict LTV.

Responsibilities

Serve as the senior analytics and data leader for a portfolio of retail brands, providing hands-on client management and prioritizing work effectively.
Build and maintain day-to-day relationships with senior client stakeholders across marketing and analytics teams, and act as an escalation point for data and analytics matters.
Partner with internal and external stakeholders to establish business goals and analytics opportunities and develop retail-focused measurement strategies.
Advance client-specific measurement programs and develop solutions that can be applied across clients.
Translate complex analytics and data into clear insights for senior clients and guide the team in doing the same.
Guide the evolution of Kepler’s internal technology platform, Kip, by creating a feedback loop between client needs, learnings from new tools, and the engineering team’s development roadmap.
Inspire, coach, and mentor staff across multiple disciplines and shape Kepler’s culture through leadership.
Serve as an internal expert on retail analytics and help drive new business growth through pitches and RFPs.
Coordinate cohesive account strategy with cross-department leadership.

Benefits

Healthcare, dental, and vision coverage.
Unlimited PTO.
401k contributions.
$75 per month wellness stipend.
$100 per month mobile phone stipend.
$50 per month internet stipend.
$500 annual learning stipend.
$2,000 annual tuition stipend.
One-time $200 new-hire home office equipment stipend.
Parental leave: 16 weeks for primary caregivers and 6 weeks for secondary caregivers.
Annual Work From Anywhere allowance of 4 weeks per year.
Target annualized discretionary bonus of 10% ($14,000–$16,000).