Director, Data Strategy & Analytics, Retail

Kepler Group•Baltimore, MD

14h•$154,000 - $176,000

About The Position

Kepler is seeking a dynamic, data-driven Director of Data Strategy & Analytics to lead initiatives for a portfolio of retail marketing clients. The role calls for deep knowledge of the paid media ecosystem, strong data expertise, and the ability to turn complex analytics into strategic opportunities. The Director will lead a team to advance analytics, optimize media programs, build consultative client partnerships, and establish actionable measurement roadmaps across accounts. The Director is a senior analytics and data leader responsible for client and company success. The position combines hands-on client management, quantitative and business acumen, advanced understanding of client marketing goals, and leadership of a closely connected team focused on changing the industry. The Director will also help shape Kepler’s Retail analytics approach, guide development of its internal Kip technology platform, and support new business growth. Kepler describes itself as a people-first organization and highlights opportunities for growth, transparent communication, and a collaborative, enjoyable workplace. The compensation package includes a base salary of $140,000–$160,000, a target annual discretionary bonus of 10% ($14,000–$16,000), and target total cash compensation of $154,000–$176,000. Benefits include healthcare, dental and vision coverage; unlimited PTO; 401(k) contributions; wellness, mobile phone, internet, learning, tuition, and home-office stipends; parental leave; and an annual work-from-anywhere period.

Requirements

6–8 years of experience working with data for major digital media platforms, such as Google Marketing Platform, Meta, and LinkedIn, across channels including Search, Display, Social, Video, and Email.
Experience managing and building client relationships, demonstrating the value of data strategy and analytics through strategic client solutions.
Proven success translating complex insights and analytics into materials for executive-level audiences.
Advanced proficiency in Retail measurement, including 4–6+ years working with Retail Media Network data such as Amazon Advertising, Walmart Connect, and Target Roundel to develop product and customer insights that inform program strategy.
Hands-on experience using data clean rooms to measure and develop insights about customers and media efficiency.
Experience with advanced analytics and modeling, such as forecasting, marketing mix modeling, and lifetime value, and with designing and executing media tests, including audience- and geo-based incrementality experiments.
Comfort with the modern marketing data infrastructure stack, including ETL tools, data storage, and querying solutions, and understanding of downstream effects on analytics and insights.
Demonstrated understanding of adtech’s influence on targeting and measurement, with a focus on customer data platforms and online-to-offline solutions.
Appetite for learning new technologies and using AI daily to drive efficiency and innovation.
Expertise in using data and modeling to shape audience segments and predict lifetime value.
Experience managing an internal team of 5–10+ across multiple locations while coordinating account strategy with cross-department leadership.

Nice To Haves

Amazon Marketing Cloud experience; transferable experience with similar platforms, such as LiveRamp, is also considered.

Responsibilities

Serve as the senior analytics and data leader for a portfolio of retail brands, providing hands-on client management and strong communication and prioritization.
Build and maintain day-to-day relationships with senior client stakeholders across marketing and analytics teams, and serve as an escalation point for data and analytics matters.
Partner with internal and external stakeholders to identify business goals and analytics opportunities and develop Retail-focused measurement strategies.
Advance client-specific measurement programs and develop solutions that can be applied across clients.
Translate complex analytics and data into clear, cohesive insights for senior clients, and guide the team in doing the same.
Guide the evolution of Kepler’s Kip internal technology platform by conveying client needs and learnings from new tools to inform the engineering team’s development roadmap.
Inspire, coach, and mentor staff across multiple disciplines, and shape Kepler’s culture through leadership.
Serve as an internal expert, shape the department’s approach to Retail analytics, and support new business growth through pitches and RFPs.

Benefits

Healthcare, dental, and vision coverage
Unlimited paid time off
401(k) contributions
$75 per month wellness stipend
$100 per month mobile phone stipend
$50 per month internet stipend
$500 annual learning stipend
$2,000 annual tuition stipend
One-time $200 new-hire home-office equipment stipend
Parental leave: 16 weeks for a primary caregiver and 6 weeks for a secondary caregiver
Four weeks per year of work from anywhere