About The Position

LION is an international company serving the first responder and emergency services, military and civilian agency uniforms, and personal equipment markets. It serves a global customer base—including fire departments, law enforcement, military installations, institutions, corporate organizations, and training companies—from offices around the world. Reporting to the Business Unit SVP, the Director of Customer Service & Sales Support provides strategic and operational leadership for the customer service and sales support organization. The role is accountable for delivering a consistently high-quality experience for customers, internal sales teams, and distribution partners while balancing daily operational excellence with longer-term transformation. The Director will lead the organization through implementation and adoption of new business systems, processes, and ways of working, while maintaining service continuity and developing efficient, scalable, customer-focused processes. Working closely with Sales, Operations, Supply Chain, Finance, IT, and distribution partners, the Director will improve the end-to-end customer experience, strengthen commercial support, establish service standards and performance measures, and foster accountability and continuous improvement.

Requirements

  • Bachelor's degree in Business Administration, Operations, Supply Chain, or a related discipline, or an equivalent combination of education and experience.
  • At least 8 years of progressive experience in customer service, sales operations, commercial operations, order management, or related functions.
  • At least 3 years of significant people leadership experience, preferably leading multifunctional or geographically dispersed teams.
  • Demonstrated experience improving customer-facing processes and operational performance.
  • Experience supporting both direct sales organizations and distributor, dealer, or channel partner networks.
  • Demonstrated ability to lead teams through organizational, process, or technology change.
  • Strong analytical, problem-solving, and decision-making capabilities.
  • Excellent written and verbal communication skills.

Nice To Haves

  • Experience leading multifunctional or geographically dispersed teams.

Responsibilities

  • Provide strategic leadership and direction for the Customer Service and Sales Support organization, establishing priorities, service standards, roles, and performance expectations.
  • Ensure timely, accurate, and professional support throughout the customer lifecycle, including inquiries, quotations, order processing, order status, issue resolution, returns, and post-sale activities.
  • Develop and monitor key performance indicators, service-level expectations, and operating metrics to improve responsiveness, quality, productivity, and customer satisfaction.
  • Identify service gaps and recurring customer issues and work cross-functionally to implement sustainable corrective actions.
  • Build scalable processes that support business growth, increased transaction volumes, evolving customer expectations, and changing go-to-market strategies.
  • Establish effective escalation processes for critical customer, order, delivery, pricing, or service issues.
  • Partner with internal Sales teams to provide effective support throughout sales and order fulfillment.
  • Develop a service model for direct customers and distribution partners that addresses the different requirements of each channel.
  • Strengthen communication and coordination among Customer Service, Sales, distributors, Operations, Supply Chain, and other functions.
  • Improve processes for quotations, pricing administration, order management, customer information, and commercial documentation.
  • Partner with Sales leadership to reduce administrative work for sellers and enable greater focus on customer engagement and revenue growth.
  • Develop consistent processes, tools, and expectations for supporting distributors and other channel partners.
  • Act as an escalation point for complex or high-priority customer and distributor matters.
  • Lead implementation and adoption of new ERP, CRM, order management, customer service, and related business systems.
  • Translate business requirements and customer needs into practical system and process solutions with IT and functional stakeholders.
  • Assess workflows and use systems transformation to simplify, standardize, and automate processes rather than replicate legacy practices.
  • Prepare the team for system changes through process documentation, data readiness, user acceptance testing, training, communications, and adoption activities.
  • Develop plans to maintain customer service and business continuity during system implementation and stabilization.
  • Monitor post-implementation performance, identify issues, and coordinate resolution across functional and technical teams.
  • Champion adoption of new tools and processes and help employees navigate organizational change.
  • Evaluate the end-to-end order-to-cash and customer support experience to reduce complexity, cycle time, errors, and manual work.
  • Establish standardized operating procedures, workflows, documentation, and service-level agreements.
  • Use technology, automation, data, and analytics to improve efficiency and decision-making.
  • Develop reporting and dashboards that show service performance, order activity, backlog, customer issues, and operational risks.
  • Create a culture of continuous improvement and empower employees to identify problems and recommend solutions.
  • Partner cross-functionally to address root causes of process deficiencies rather than relying on Customer Service to compensate for them.
  • Lead, coach, and develop a high-performing Customer Service and Sales Support team.
  • Establish clear roles, responsibilities, performance expectations, and accountability across the organization.
  • Assess organizational capabilities and recommend changes to structure, staffing, processes, and skills to meet future business requirements.
  • Develop team capabilities in customer communication, problem solving, systems proficiency, commercial awareness, and cross-functional collaboration.
  • Build succession plans and develop future leaders within the function.
  • Foster a customer-focused, collaborative culture that values responsiveness, ownership, continuous improvement, and results.
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