Director, Customer Marketing

Checkr • San Francisco, CO

1d • Hybrid

About The Position

Checkr is building a data platform to power safe and fair decisions, helping over 100,000 customers assess risk and ensure safety and compliance. Recognized on Forbes Cloud 100 2025 List and a Y Combinator 2024 Breakthrough Company, Checkr is seeking a strategic Director of Customer Marketing. This role will lead efforts to leverage the customer base as a primary engine for revenue and advocacy, reporting to the VP of Product & Customer Marketing. The Director will own the end-to-end strategy to attain ambitious customer upsell and retention targets across both self-serve customers and managed customers. To achieve this, you will work with your team of four reports and a broad set of cross-functional stakeholders to design, implement, and optimize customer marketing programs that delight customers, help them to maximize their success on the Checkr platform, and strengthen relationships with them. This is a critical leadership role for someone who excels at the intersection of data-driven marketing and customer experience. You will oversee a team of expert specialists in lifecycle marketing automation, managed customer programs, customer advocacy, and customer events. Your mission is to evolve current programs into a sophisticated, AI-orchestrated engine that delivers personalized value at every stage of the customer journey.

Requirements

• 10+ years in B2B SaaS marketing, with 6+ years in customer marketing, and 3+ years in a leadership role.
• Proven track record of owning revenue targets and multi-function teams.
• Passionate about improving the experience of the customer, and enjoy analyzing data to reveal insights about how customers think and behave.
• Deep experience with the established martech stack (e.g. Marketo, Pendo, Salesforce) and a passion for emerging tech like AI orchestration (e.g. Phave), chat-based engagement (e.g. Ada, Qualified), and data enrichment tools (e.g. Clay).
• Translate complex data into clear, actionable campaign strategies, and comfortable working with Data Science and RevOps teams on advanced data analysis projects.
• Know how to turn a successful customer into a passionate advocate through case studies, social proof, and peer-to-peer references.
• Can move from high-level annual operating plans to hands-on campaign optimization without missing a beat.
• Move with urgency, thrive in ambiguity, and take ownership of your team’s goals and performance.

Responsibilities

• Define the customer marketing playbook to achieve self-serve and managed revenue targets.
• Own KPIs including SMB net revenue retention, managed customer upsell pipeline, and advocacy-influenced win rates.
• Lead and mentor a high-performing team of four (Lifecycle Marketing Lead, Sr. Customer Campaigns Manager, Sr. Customer Advocacy Manager, and Customer Events Manager).
• Lead the evolution from lifecycle marketing automation to sophisticated AI orchestration.
• Partner with Marketing, Ops and Product to implement behavior-triggered messaging and chat experiences that engage customers with tailored solutions.
• Collaborate with Marketing, Sales and Account Management to execute data-enriched programs such as customer webinars and customer newsletters, providing helpful education and updates for customers.
• Scale our advocacy programs to increase our delivery of customer stories, quotes, and other proof points.
• Strengthen our customer referral program to win more deals, and drive ratings and reviews on influential third-party websites.
• Lead our flagship customer events such as our Customer Advisory Board series and our new Super Admin meetups, creating delightful experiences for customers where we can learn from them and expand our relationships with them.
• Lead our annual NPS survey across our customer base, delivering valuable insights that inform our product and go-to-market strategies.
• Partner with Data, RevOps, and R&D to build the infrastructure for a centralized customer dashboard and improved experimentation frameworks.

Benefits

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• Medical, dental, and vision coverage
• Reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend
• In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages.
• A relocation stipend may be available for those willing to relocate to a Checkr hub location.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees