Director, Customer and Partner Marketing

Ministry Brands•Alpharetta, GA

2d•Hybrid

About The Position

Ministry Brands is looking for a Director, Customer and Partner Marketing to join our growing team! Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.

Requirements

Proven track record (6-8 years) in senior performance marketing, demand generation, lifecycle marketing, or partner/channel marketing leadership, with a focus on customer retention, expansion, and recurring revenue growth.
Strong commercial acumen with demonstrable experience driving Net Revenue Retention (NRR), Gross Revenue Retention (GRR), and expansion ARR outcomes.
Experience building partner or referral marketing programs — including co-marketing, partner offering adoption, and marketing into a partner’s existing customer base to drive pipeline.
Strong expertise in marketing automation and lifecycle marketing technology applied to customer growth.
Experience designing ABX strategies and customer/partner segmentation frameworks that translate insight into commercial results.
Exceptional cross-functional leadership skills with the ability to influence and align senior stakeholders across Sales, Customer Success, Product, Partnerships, and Revenue Operations.
A commercially minded approach with the ability to build business cases and investment strategies that connect marketing spend to measurable business outcomes.
Demonstrated people leadership experience, with a track record of building and developing high-performing marketing teams.

Nice To Haves

Experience in faith-based, non-profit, association, or membership-driven markets.
Experience with payments, fintech, or giving/donation platform adoption marketing.
Experience operating within a product-led growth (PLG) or self-serve commercial motion.
Experience marketing beyond the primary buyer to an organization’s broader user or member base (e.g., B2B2C, association, or franchise-style models) is a strong plus.

Responsibilities

Own and lead the In-Life marketing strategy, defining the customer growth roadmap across retention, cross-sell, upsell, renewals, and advocacy.
Build and scale Account-Based Expansion (ABX) strategies that increase wallet share within strategic customer accounts, partnering closely with Sales and Customer Success.
Own the partner marketing strategy, driving adoption of MB’s partner offerings across the customer base and building co-marketing programs that increase attach, activation, and utilization.
Build and manage referral partner relationships and programs, marketing MB’s services into referral partners’ existing customer and member bases to generate qualified pipeline and expand reach.
Own the congregant marketing strategy — designing and executing programs that market directly to congregants and members within customer churches and parishes to drive adoption of MB software and, specifically, payments and online giving solutions.
Own the investment strategy across customer lifecycle marketing, digital engagement, partner marketing, congregant marketing, and expansion programs, connecting spend directly to NRR, GRR, expansion ARR, and customer health.
Develop segmentation strategies for customers, partners, and congregant audiences using behavioral, product usage, firmographic, and technographic data to personalize journeys at scale.
Provide strategic direction to the Campaign Hub and partner across Sales, Partnerships, Revenue Operations, Digital Marketing, and Product to deliver integrated customer growth and partner marketing programs.
Lead, coach, and develop a high-performing team, building organizational capability in lifecycle marketing, partner marketing, and congregant marketing.