Director, Customer Analytics

Kantar • Atlanta, GA

2d • $135,000 - $155,000 • Hybrid

About The Position

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This role involves client and delivery leadership, acting as a strategic thought partner to client stakeholders across analytics, CRM, marketing, media, customer experience, and business strategy teams. The position requires translating complex customer, transactional, and marketing datasets into actionable business insights and growth recommendations, and presenting these to senior client stakeholders. Key responsibilities include leading advanced customer analytics initiatives such as segmentation, customer journey analytics, churn analysis, customer lifetime value, campaign analytics, and personalization measurement. The role also involves designing and guiding experimentation frameworks (A/B testing, holdout strategies, test-control methodologies, incrementality measurement), applying statistical and causal measurement methodologies, and supporting cross-channel performance measurement and attribution initiatives. Additionally, the role will help clients leverage data to improve customer engagement, loyalty, retention, and business performance. Delivery leadership and team management are crucial, involving leading analytics delivery across distributed teams, partnering with global COE teams, providing mentorship, and ensuring delivery excellence. Business development and growth are also key, including identifying opportunities for analytics solutions, supporting proposal development, and contributing to the development of scalable analytics offerings.

Requirements

• 6+ years of experience in analytics, customer intelligence, marketing analytics, consulting, data science, or related fields
• Strong understanding of customer analytics and measurement methodologies including segmentation, experimentation, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
• Experience designing and evaluating A/B tests, holdout frameworks, test-control methodologies, and incrementality measurement approaches
• Experience supporting experimentation, personalization, or marketing effectiveness initiatives at scale
• Strong analytical and statistical problem-solving skills with experience applying causal measurement and experimentation techniques
• Experience translating complex datasets into actionable business insights and recommendations
• Proficiency in Python, SQL, and modern analytics environments such as AWS, Azure, or Google BigQuery
• Experience with data visualization tools such as Tableau or Power BI
• Experience leading client-facing analytics engagements and managing senior stakeholder relationships
• Excellent communication and presentation skills with the ability to communicate effectively with both technical and business stakeholders
• Experience working across cross-functional and global delivery teams

Nice To Haves

• Experience in retail, automotive, CRM, loyalty, or customer experience analytics
• Familiarity with attribution methodologies, causal inference, or synthetic control approaches
• Experience working within consulting, analytics services, or agency environments
• Experience supporting personalization, recommendation, or customer decisioning initiatives

Responsibilities

• Client and delivery leadership, analytics consulting
• Serve as a strategic thought partner to client stakeholders across analytics, CRM, marketing, media, customer experience, and business strategy teams
• Translate complex customer, transactional, and marketing datasets into actionable business insights and growth recommendations
• Present insights, recommendations, and strategic POVs to senior client stakeholders
• Lead advanced customer analytics initiatives including segmentation, customer journey analytics, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
• Design and guide experimentation frameworks including A/B testing, holdout strategies, test-control methodologies, and incrementality measurement approaches
• Apply statistical and causal measurement methodologies to evaluate marketing effectiveness, personalization performance, and customer engagement initiatives
• Support cross-channel performance measurement and attribution initiatives
• Help clients leverage first-party, third-party, and digital data to improve customer engagement, loyalty, retention, and business performance
• Lead analytics delivery across distributed onshore and offshore teams
• Partner closely with Kantar’s Bangalore COE teams to drive high-quality and scalable analytics delivery
• Provide thought leadership, mentorship, and guidance to analysts, consultants, and analytics teams
• Ensure delivery excellence across multiple analytics workstreams while fostering collaboration and innovation
• Support the development of scalable reporting, measurement, and decision-support frameworks
• Identify opportunities to expand analytics solutions within existing client relationships
• Support proposal development, capability presentations, solution narratives, and client pitches
• Partner with Kantar client leaders and business development teams to drive growth across existing and new clients
• Contribute to the development of scalable analytics offerings and reusable frameworks that can be deployed across industries and accounts

Benefits

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement
• Commuter benefits
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed