Analyst, Customer Analytics

dentsu•USA - Remote - Maryland, MD

2d•$40 - $50•Remote

About The Position

The Analyst supports customer analytics initiatives by transforming customer, transaction, and marketing data into actionable business insights. This role partners with analytics and client teams to understand customer behavior, audience performance, retention, loyalty, and marketing effectiveness.

Requirements

Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Data Science, Business Analytics, Marketing, or related field.
0 to 2 years of relevant experience, including internships.
Proficiency in SQL required.
Experience with Python for data analysis strongly preferred.
Familiarity with Tableau, Power BI, or similar BI tools.
Strong communication skills and ability to translate data into business insights.
SQL (joins, CTEs, aggregations, window functions)
Advanced Excel (pivot tables, lookups, and formulas)
Experience querying and manipulating large datasets
Data visualization tools (Tableau, Power BI, Looker, or similar)
Strong analytical and problem-solving skills

Nice To Haves

Python (pandas, NumPy, data cleaning, exploratory analysis, automation)
Experience with cloud data warehouses such as Snowflake, Databricks, or BigQuery
Exposure to R or SAS
Understanding of ETL processes and data pipelines
Experience with CRM, loyalty, retail, or customer behavioral datasets

Responsibilities

Query and analyze customer data using SQL and other data extraction tools.
Perform data analysis using Python and visualization tools to identify trends, opportunities, and business recommendations.
Develop recurring reports, dashboards, and data quality checks.
Support customer segmentation, audience development, and campaign measurement.
Assist with A/B test design, reporting, and interpretation.
Present findings and recommendations to internal stakeholders.
Collaborate with data engineering and analytics teams to ensure data accuracy and consistency.