Director, CRO & Analytics

eHouse Studio

About The Position

The Director of CRO leads ehouse's conversion optimization practice as a data analyst and behavioral scientist first, translating quantitative signals into revenue-driving changes across client Shopify experiences. This role owns the analytics backbone of experimentation, statistical modeling, segmentation, and reporting and converts that data into testing hypotheses, prioritized roadmaps, and measurable outcomes for DTC and omnichannel brands. The ideal candidate treats every optimization decision as a data question: what the funnel and cohort data show, whether a result is statistically significant, and what segment-level analysis recommends next. Deep, hands-on fluency in analytics platforms (GA4, Shopify, BigQuery, SQL) and experimentation statistics is core to this role, not a nice-to-have.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, UX,, or a related field (Master’s degree a plus or equivalent professional experience)
Proven experience leading CRO initiatives as a data-first practice, mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution
Advanced proficiency in eCommerce analytics, with the ability to translate raw data into clear insights and prioritized, revenue-ranked actions
Hands-on experience with statistical modeling for web experiments, including hypothesis testing, sample size and significance calculations, and segmentation
The ability to translate data into clear insights and prioritized actions.
Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar
Advanced, hands-on proficiency with Google Analytics (GA4), including custom reporting, funnel and segmentation analysis
Experience building a prioritized, resourced testing roadmap grounded in quantitative impact estimates
Shopify platform experience
Experience partnering with UX, Design, and Development teams to bring insights and experiments to life.
Experience conducting UX analysis, usability testing, and heuristics evaluations.
Excellent communication and presentation skills — comfortable presenting data and statistical findings to both client stakeholders and internal teams
Highly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environment

Nice To Haves

Prior agency experience supporting multiple brands and workstreams
Experience with Klaviyo or other email/retention platforms, and how retention data informs CRO
Cross-channel media literacy (paid social/search) to speak to how traffic quality and acquisition data affect test reliability
Working proficiency with BigQuery and SQL for independent, ad hoc data analysis

Responsibilities

Lead strategic CRO engagements for DTC ecommerce brands, including discovery, ongoing retainers, and ad hoc consulting initiatives, grounded in each client's analytics data from day one
Serve as the client's data-driven strategy partner across site experience, merchandising, acquisition and retention, analytics, UX, and digital product roadmaps
Partner with clients to develop and execute data-driven strategies aligned with both short- and long-term business objectives, backed by funnel and cohort analysis
Identify conversion optimization opportunities across the full customer funnel, from landing pages and PDPs to checkout and post-purchase experiences, using quantitative funnel and behavioral analysis
Develop data-backed hypotheses and testing roadmaps with UX, Design, and Development, prioritized by statistical confidence and revenue impact
Design, execute, and analyze A/B and multivariate tests, applying appropriate statistical methods (sample size, significance, power) to translate results into prioritized recommendations
Monitor test and site performance continuously, flagging data anomalies and iterating on quantitative findings
Lead the evolution of CRO from traditional A/B testing to AI-enabled experimentation and real-time personalization, grounded in behavioral and transactional data
Embed AI across the experimentation lifecycle, from data-driven insight generation to test design, to increase test velocity
Drive measurable conversion impact by using AI to optimize testing strategy, execution, and performance analysis
Own monthly analytics reporting for every client: build, QA, and deliver a monthly performance report covering traffic, conversion, revenue, channel mix, and test results, with prioritized recommendations.
Own analytics implementation and data integrity: GA4 and Google Tag Manager configuration, Shopify Customer Events and pixels, consent mode, bot and spam filtering, and regular reconciliation of analytics data against Shopify orders.
Build automated, granular performance dashboards in BI tools (Looker) that visualize conversion trends, test impact, and revenue attribution for client leadership
Own funnel analysis, cohort analysis, and segmentation to identify where and why conversion breaks down
Apply statistical modeling and hypothesis testing to validate experiment results and forecast expected impact
Lead ROI forecasting, revenue growth modeling, and CLV analysis to quantify the business case for recommendations
Combine quantitative data analysis with qualitative inputs, user testing, surveys, interviews, persona development, journey mapping, and competitive/heuristic audits to build the full picture
Synthesize complex, multi-source data into clear, data-backed narratives and recommendations that let clients make informed decisions quickly
Serve as final QA on all analytics and CRO deliverables before they reach clients, oversee CRO contractors and vendors, and maintain the central CRO task board in Asana.
Collaborate closely with UX, Design and Technical Delivery teams to ensure continuity from strategy through execution across: New site builds and migrations, Redesigns and feature launches, Ongoing site optimization and maintenance
Contribute to internal best practices, frameworks, and thought leadership related to CRO, UX, and eCommerce strategy.