CRO Strategist

TNT Growth•Miami, FL

About The Position

TNT Growth is launching a dedicated CRO program across its lead gen and ecommerce clients. This role requires a senior strategist who is also hands-on in building. The individual will set the testing strategy for a portfolio of clients, build pages in Ploy and Shopify, pitch to clients, run tests, and analyze results. The role also involves shaping the scaling of conversion rate optimization at TNT by developing systems, templates, and AI-assisted workflows. This is a hands-on individual contributor role, not suitable for those who have moved entirely into people management and stepped away from the tools.

Requirements

3+ years in CRO, growth, or landing page strategy.
Portfolio of tests designed, built, and analyzed.
Agency or multi-client experience, managing priorities across 10+ accounts.
Strong hands-on skills in a landing page builder (Ploy, Unbounce, Instapage, Webflow, or similar).
Strong hands-on skills in Shopify themes, sections, and apps.
Solid experimentation knowledge: hypothesis design, sample size, significance, and result interpretation.
Lead gen funnel expertise (forms, calls, qualification).
Ecommerce funnel expertise (PDP, cart, checkout, AOV).
Understanding of how paid traffic (Google Ads, Meta, TikTok) and ad creative influence page performance.
Comfort with GA4, GTM, and heatmap/session tools.
Willingness to adopt Ploy and TNT's playbooks as default, with a drive to improve them.
Executive-ready communication skills with clients and leadership.

Nice To Haves

HTML, CSS, and Liquid for custom Shopify work.
Healthcare or behavioral health experience, including HIPAA-aware page and tracking practices.
Experience building CRO dashboards or test repositories.
Experience using AI tools to accelerate research, copy, or page production.

Responsibilities

Develop program strategy, identifying clients and pages with the biggest upside and building prioritized testing roadmaps.
Design rigorous experiments, set sample size and decision rules, and maintain an always-on test for each client.
Lead research (analytics, heatmaps, session recordings, call/lead data, competitor pages) to generate high-impact concepts.
Build and iterate lead gen pages in Ploy and ecommerce pages (product, collection, offer, bundle) in Shopify.
Handle tracking needs with Engineering as required.
Pitch ideas to GMs, leadership, and client stakeholders, presenting results as business impact.
Monitor test results, call tests, document learnings, and initiate the next test.
Own the consolidated CRO dashboard and a shared library of wins and learnings.
Improve TNT's CRO playbook, page templates, and AI test planner to enable program scaling.
Coach GMs and future junior CRO hires on testing best practices.