CRO Strategist

TNT Growth•Miami, FL

4d•$40,000 - $110,000

About The Position

TNT Growth is launching a dedicated CRO program across its lead gen and ecommerce clients. This role requires a senior strategist who is also hands-on, capable of setting testing strategies for multiple clients and building the necessary pages themselves. The individual will own the entire CRO process from hypothesis to readout, including strategy, concepting, building in Ploy and Shopify, client pitching, test execution, and analysis. Additionally, they will contribute to scaling the CRO program at TNT by developing systems, templates, and AI-assisted workflows. This is an individual contributor role, not suitable for those who have transitioned fully into people management and stepped away from technical tools.

Requirements

3+ years in CRO, growth, or landing page strategy, with a portfolio showcasing designed, built, and analyzed tests.
Agency or multi-client experience, with the ability to manage priorities across 10+ accounts.
Strong hands-on skills in a landing page builder (Ploy, Unbounce, Instapage, Webflow, or similar) and in Shopify themes, sections, and apps.
Solid understanding of experimentation principles: hypothesis design, sample size, significance, and result interpretation.
Expertise in lead generation funnels (forms, calls, qualification) and ecommerce funnels (PDP, cart, checkout, AOV).
Understanding of how paid traffic (Google Ads, Meta, TikTok) and ad creative influence page performance.
Proficiency in GA4, GTM, and heatmap/session recording tools.
Willingness to adopt Ploy and TNT's playbooks while actively seeking to improve them.
Executive-level communication skills for clients and leadership.

Nice To Haves

HTML, CSS, and Liquid for custom Shopify development.
Experience in healthcare or behavioral health, including HIPAA-compliant page and tracking practices.
Experience building CRO dashboards or test repositories.
Experience utilizing AI tools for research, copy, or page production acceleration.

Responsibilities

Develop program strategy, identifying clients and pages with the greatest potential for improvement and creating prioritized testing roadmaps for each client, aligned with business goals and customer economics.
Design and execute rigorous experiments, including setting sample sizes and decision rules, ensuring an always-on testing approach for all clients.
Lead research using analytics, heatmaps, session recordings, call/lead quality data, and competitor analysis to generate high-impact concepts with strong ad, page, and offer alignment.
Build and iterate on lead generation pages using Ploy and ecommerce pages (product, collection, offer, bundle) in Shopify, managing tracking requirements with Engineering.
Present and sell CRO strategies and results to GMs, leadership, and client stakeholders, focusing on business impact rather than just lift percentages.
Monitor test results, make decisions on test continuation or termination, document learnings, and proactively launch the next test.
Own the consolidated CRO dashboard and maintain a shared library of client wins and learnings.
Improve TNT's CRO playbook, page templates, and AI test planner to enable program scaling without increasing headcount.
Mentor GMs and future junior CRO hires on testing best practices.