Director, Creative - Water, Tea and Coffee

The Coca-Cola Company•Atlanta, GA

8d•$169,000 - $200,000•Onsite

About The Position

The Coca-Cola Company, a global leader in the beverage industry, is seeking a Director, Creative for our Water, Tea and Coffee portfolio of brands for our North America Operating Unit. This is a unique opportunity for a creative leader who is passionate about building iconic brands through world-class creative work. As a steward of some of the world's most recognized brands, you will shape their voice, tone, aesthetic, and creative expression across every consumer touchpoint. This role requires a unique combination of strategic thinking, creative judgment, operational excellence, and collaborative leadership. You will work closely with Brand, Digital, Media, Social, Shopper, Design, and Production teams while partnering side-by-side with agency creatives to develop breakthrough ideas and exceptional executions. Success in this role requires a passion for the craft and an obsession with creative excellence. This is not a role for someone who simply manages the creative process. It is for someone who wants to be in the work, shaping ideas from inception through execution and helping create work that builds brand love and drives business growth.

Requirements

Bachelor's degree and 8+ years of creative, marketing, communications, or brand-building experience.
Demonstrated ability to develop and lead end-to-end creative strategy and execution.
Exceptional creative judgment and passion for craft across storytelling, content, design, experiences, shopper, digital, social, and emerging channels.
Proven ability to shape creative work, not simply manage the process.
Strong understanding of content development, production, and execution, including comfort influencing decisions on set.
Deep consumer understanding, cultural fluency, and awareness of current and emerging trends.
Ability to influence and orchestrate complex cross-functional teams and stakeholders.
Passion for creativity, culture, entertainment, and innovation.
Proven ability to collaborate across disciplines, functions, geographies, and external partners.
Ability to lead, inspire, and develop teams while fostering a culture of creative excellence.
Agency fluency and a demonstrated ability to build productive partnerships with agency creative leadership.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

Preferred experience with world-class brands and creative organizations.
Prior CPG experience preferred.

Responsibilities

Serve as the creative steward for assigned brands, shaping and protecting their voice, tone, aesthetic, and creative expression.
Lead creative excellence beyond charter briefs, serving as the key connection between Creative Strategy, Brand teams, and agency partners.
Collaborate with Category and Brand teams to identify growth opportunities and translate business challenges into inspiring creative opportunities.
Develop creative strategies and lead creative development across Design, Digital, Media, Social, Shopper, Experiential, and E2E Marketing.
Develop inspiring creative briefs and actively partner with agency teams throughout the creative journey, from ideation through execution.
Shape the work, not simply review it, helping elevate creative ambition and unlock breakthrough ideas.
Build trusted relationships with agency Creative Directors, Executive Creative Directors, Strategists, and Producers, operating as a respected creative peer.
Lead the development of brand storytelling across communications, content, experiences, shopper marketing, digital platforms, social channels, and emerging touchpoints.
Champion craft excellence across storytelling, design, content, experiences, production, and execution.
Lead and influence key creative decisions throughout production, including active participation on set.
Push internal and agency partners to develop culturally relevant and digital-first experiences that keep our brands at the forefront of culture.
Integrate and align Brand, Media, Digital, Social, Shopper, Design, and Production partners to ensure ideas are developed holistically and executed seamlessly.
Deliver work for North America initiatives, deeply rooted in culture and that gives consumers goosebumps and drives growth.