Director, Creative Strategy, Hers

Hims & Hers•,

6d•$190,000 - $240,000•Remote

About The Position

Hims & Hers is seeking a Director of Creative Strategy to drive the creative engine for the Hers brand. This role involves translating customer insights and performance data into engaging and effective creative concepts for performance marketing channels like Meta, YouTube, and TikTok. The Director will lead a creative pod, collaborating with various teams to develop, test, and scale high-performing creative, while also building systems for rapid deployment of winning ideas. The ideal candidate is adept at both creative development and data analysis, comfortable reviewing performance dashboards and conceptualizing new creative ideas.

Requirements

A strong portfolio of performance creative that has won at scale on paid social, demonstrating the work, data, and customer insight behind its success.
8+ years of experience in creative strategy, content strategy, or performance creative, ideally in-house at a high-growth ecommerce or DTC brand.
Experience leading teams and building creative functions.
Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels, with a strong understanding of platform-specific creative best practices.
Deep data fluency: comfortable in ad performance data, able to identify actionable patterns, and let evidence lead creative decisions.
Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions, including with remote or distributed post-production teams.
Strong ownership mindset with the ability to move quickly, make decisions with imperfect information, and continuously iterate based on performance.
Exceptional business acumen with the ability to connect creative decisions to customer behavior, business performance, and long-term brand growth.

Nice To Haves

Experience in telehealth, healthcare, weight loss, or another regulated or sensitive category
Experience standing up in-house creative teams or transitioning work from external agencies
Experience adapting and localizing winning creative across international markets
Familiarity with UGC and creator-driven production models, including remote capture

Responsibilities

Own the creative strategy for the Hers brand across performance marketing channels, ensuring every campaign reflects the brand while driving measurable business results.
Use performance data, customer insights, and market trends to develop creative hypotheses, concepts, scripts, and production-ready briefs.
Shape creative that helps women feel informed, supported, and confident throughout their healthcare journey while delivering work that is emotionally resonant, stigma-free, and unmistakably Hers.
Establish a high bar for creative strategy and briefing, ensuring every concept is grounded in customer insight, a clear hypothesis, and measurable success criteria.
Lead a multidisciplinary creative pod, partnering closely with editors, producers, and studio teams to develop high-quality creative.
Create fast, effective feedback loops across Creative, Growth, and Media Buying to continuously improve performance.
Partner with Growth, Creative, and Analytics leaders to rapidly test, learn, and iterate using performance data to continuously improve creative effectiveness.
Partner with Product, Clinical, Legal, and Brand teams to ensure creative accurately reflects our products while meeting regulatory requirements.
Lead regular performance reviews, providing visibility into wins, key learnings, strategic pivots, and new growth opportunities.
Capture and scale what works by building repeatable creative frameworks that can be adapted across products, audiences, and markets.
Operate confidently within healthcare marketing guardrails, partnering across Legal, Medical, and Marketing teams.