OluKai Director Creative Strategy
About The Position
OluKai is seeking a Director Creative Strategy to join their Marketing team. This role will be responsible for bringing the OluKai spirit to life by combining brand storytelling with modern digital performance. The Director Creative Strategy will merge the art of narrative with the science of data, transforming insights into creative that converts and inspires. This role serves as the channel champion for OluKai’s Direct-to-Consumer (DTC) and Amazon business channels, ensuring digital advertising and eCommerce content are authentic and effective. The position translates key eCommerce and media performance metrics into actionable creative insights and inspires creative teams to develop world-class advertising across various formats. This is currently an individual contributor role, with potential for future management responsibilities. The role reports directly to the OluKai Chief Marketing Officer.
Requirements
- Bachelor Degree in related field or equivalent experience
- Minimum of 10 years of experience in digital marketing, performance creative strategy, or growth-oriented content development.
- Background in agency or in-house eCommerce brand environment preferred.
- Deep understanding of paid media and creative optimization on Meta, Google, YouTube, and Amazon.
- Strong proficiency in Asana, Motion, Figma and Claude.
- Proven success translating data and insights into creative briefs that drive measurable results.
- Strong knowledge of DTC metrics (AOV, CAC, ROAS, CVR, ACOS, attribution, incrementality).
- Exceptional communication and presentation skills.
- Collaborative, resourceful, and energized by fast-moving creative environments.
Responsibilities
- Serve as the voice and advocate for the DTC and Amazon channels in the GTM process, ensuring creative development aligns with platform and audience needs.
- Build out creative testing roadmap, manage process across stakeholders.
- Synthesize campaign data into actionable insights and creative hypotheses that fuel iteration and growth. Document all insights for future reference.
- Inform channel-specific strategy across Meta, Google, YouTube, AppLovin, Amazon, streaming, and linear TV and other channels.
- Translate performance data and consumer insights into clear, inspiring creative briefs.
- Lead briefing sessions with the Creative and Performance Media teams, ensuring each campaign has channel-specific intent and measurable goals.
- Drive creative across ad types including: UGC and creator-led ads, product and lifestyle video, static and carousel formats, testimonial and review-based ads, and Amazon-optimized imagery and content.
- Ensure all creative maintain the premium look, tone, and craftsmanship synonymous with OluKai while optimizing for performance.
- Partner with eCommerce and paid media teams to evaluate creative effectiveness, performance metrics, and audience response.
- Champion a culture of rapid testing, learning, and continuous improvement using creative variations such as concept, angle, audience to refine results.
- Deliver clear performance reporting and creative learnings to internal stakeholders.
- Collaborate cross-functionally with Marketing, Creative, and E-Commerce teams to ideate new creative testing strategies as well as ensure cohesive storytelling across channels.
- Infuse OluKai’s values of Aloha, quality, and connection into every campaign.
- Encourage an agile, collaborative environment that celebrates innovation and craft.
Benefits
- Complimentary chef prepared breakfast and lunch provided Monday - Thursday
- Generous product gift program and all brand discounts
- Company bonus program
- 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
- Medical, Dental, Vision insurance
- Company paid life insurance
- 401k with employer match
- 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
- Paid beach and giveback days, bi annual team building events and other in person celebrations
- Work with talented and great people who share a love of the ocean lifestyle
- Paid company service days
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What This Job Offers
Job Type
Full-time
Career Level
Director
