Director, Corporate Reputation Communications

Ford • Dearborn, MI

23h • Onsite

About The Position

Ford is seeking a Director, Corporate Reputation Communications to lead proactive campaigns that improve the company’s reputation among opinion leaders and the general public, build durable trust, and strengthen its license to operate. The role assesses reputational vulnerabilities and develops plans to protect Ford’s standing, while creating data-informed, creative paid, earned, and owned campaigns that produce measurable improvements in perception and emotional connection to the brand.

The position is a people-leadership role responsible for developing communications professionals and ensuring high-quality team output. It works cross-functionally with Corporate Communications, Marketing, Government Affairs, business leaders, and executive leadership to coordinate reputation efforts with company priorities and narratives. The director also advances measurement, governance, innovation, and continuous improvement, including the use of AI and data tools for insights, measurement, and workflow automation.

This position is leadership level 4. Salary grade and base salary will be determined based on candidate skills and experience, job scope, responsibility, and competitive market value. Visa sponsorship is not available. Candidates must be legally authorized to work in the United States, with employment eligibility verified at hire.

Requirements

• 10–15+ years of communications, marketing, or brand experience, focused on reputation, brand campaigns, or corporate/consumer brand communications.
• Bachelor’s degree in communications, marketing, journalism, or a related field.
• Demonstrated prior experience leading reputation-enhancing campaigns for consumer-facing brands.

Nice To Haves

• Ability to translate reputation and perception data into creative, campaign-ready strategy.
• Experience leading integrated paid, earned, and owned campaigns at scale.
• Exceptional proactive storytelling, media relations, and crisis management skills.
• Experience supporting senior executives and leading teams.
• Well-developed business acumen and professional maturity.

Responsibilities

• Develop and launch proactive, multichannel campaigns to improve Ford’s corporate reputation among opinion leaders and the general public.
• Continuously assess reputational vulnerabilities and develop plans to protect and defend Ford’s standing before issues escalate.
• Create integrated paid, earned, and owned campaigns that shift perception and deliver measurable improvement in reputation.
• Identify and prioritize the key drivers of Ford’s corporate reputation and build campaigns around the factors most likely to improve it.
• Evolve and maintain a measurement framework tracking reputation, sentiment, trust, and perception, and use findings to refine strategy.
• Develop campaigns and storytelling that build genuine emotional connection to Ford among key audiences.
• Partner with Corporate Communications, Marketing, Government Affairs, business leaders, and executive leadership to coordinate reputation efforts with company priorities and narratives.
• Lead, develop, coach, and delegate to a team of communications professionals, promoting high performance, creativity, and professional growth.
• Use AI and data tools for insights, measurement, and workflow automation, and apply continuous improvement to major initiatives.
• Apply appropriate governance and balance structure with agility to maximize effectiveness.
• Continuously develop functional competency and leadership behaviors.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, and subsidized backup childcare.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members, and management leases.
• Tuition assistance.
• Employee resource groups.
• Paid time off for individual and team community service.
• Paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Director