Director, Corporate Reputation Communications

Ford Motor Company•Dearborn, MI

21h•Onsite

About The Position

Lead the development and execution of proactive campaigns to improve Ford's corporate reputation among opinion leaders and the general public, build durable trust, and strengthen the company's license to operate. Assess reputational vulnerabilities and develop plans to protect Ford's standing, while designing creative paid, earned, and owned campaigns that deliver measurable improvements in perception. Combine data-driven understanding of reputation drivers with creative thinking that builds emotional connections to the brand. As a people leader, develop a high-performing communications team and collaborate cross-functionally on reputation-enhancing efforts. The role involves building proactive, multichannel reputation campaigns; identifying and mitigating vulnerabilities; leading integrated campaigns; prioritizing the drivers of corporate reputation; and evolving measurement of sentiment, trust, and perception. The Director partners with Corporate Communications, Marketing, Government Affairs, and business leaders to align campaigns with company priorities. They balance analytics and creativity, set a high standard for work, empower and coach team members, apply AI and data tools to insights and workflow automation, manage complex stakeholders, develop talent, and maintain effective governance. This is a leadership level 4 position. Candidates must be legally authorized to work in the United States; visa sponsorship is not available. The position is identified as onsite by the listing hashtag.

Requirements

10–15+ years of communications, marketing, or brand experience, focused on reputation, brand campaigns, or corporate/consumer brand communications.
Bachelor's degree in communications, marketing, journalism, or a related field.
Demonstrated prior experience leading reputation-enhancing campaigns for other consumer-facing brands.

Nice To Haves

Ability to translate reputation and perception data into creative, campaign-ready strategy.
Experience leading integrated paid, earned, and owned campaigns at scale.
Strong proactive storytelling, media relations, and crisis management skills.
Experience supporting senior executives and leading teams.
Well-developed business acumen and professional maturity.

Responsibilities

Develop and launch proactive, multichannel campaigns to improve Ford's corporate reputation among opinion leaders and the general public.
Continuously assess reputational vulnerabilities and develop plans to protect and defend Ford's standing before issues escalate.
Create integrated paid, earned, and owned campaigns that shift perception and measurably improve reputation over time.
Identify and prioritize the most significant drivers of Ford's corporate reputation and build campaigns around them.
Evolve a measurement framework to track reputation, sentiment, trust, and perception, and use data to refine strategy.
Design storytelling and campaigns that create genuine emotional connections with key audiences.
Partner with Corporate Communications, Marketing, Government Affairs, and business leaders to coordinate reputation campaigns with company priorities and narratives.
Lead and develop a high-performing team of communications professionals, providing coaching, visibility, and opportunities to contribute from project inception.
Promote excellence and creativity in the team's work.
Use AI and data tools for insights, measurement, and workflow automation, applying continuous improvement to major initiatives.
Manage complex stakeholder relationships across communications, marketing, government affairs, and executive leadership.
Support team development through constructive performance reflections and apply appropriate governance.