Director, Content Marketing

Boulevard

15h•Remote

About The Position

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. Come do the best work of your life at Boulevard. As the Director of Content Marketing, you will define and lead Boulevard’s content strategy in a rapidly evolving landscape shaped by AI, LLMs, and new modes of discovery. You will build and scale a modern, multi-format content engine that drives awareness, authority, and demand across channels—ensuring Boulevard shows up where and how today’s buyers actually learn: AI-generated answers, social platforms, peer communities, and trusted industry voices. You’ll own the strategy and system behind how we tell our story—transforming insights, product value, and customer outcomes into content people actively seek out, engage with, and share. As a leader, you’ll build and manage a growing team spanning editorial, social, and emerging formats like video—while operating as a player-coach on the highest-impact work. In this role, you’ll partner closely with Product Marketing, Performance Marketing, Brand, and Customer-facing teams to create a content flywheel that fuels the entire go-to-market motion—from category education to pipeline and expansion.

Requirements

8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams
Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company
Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle
Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO)
Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate
Experience leading multi-format content strategies across written, social, and video content
Track record of building scalable content systems, not just one-off campaigns
Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams
Analytical mindset with the ability to connect content efforts to measurable business impact

Nice To Haves

Experience with proprietary research, community-led content, or new media formats is a plus
Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling

Responsibilities

Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation
Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats
Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership
Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel
Ensure content drives measurable impact across awareness, engagement, pipeline, and retention
Design content for modern discovery, including SEO, AEO, and generative search experiences
Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning
Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors
Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience
Raise the bar for content quality and craft by bringing a clear point of view on what “great” looks like