Director, Consumer Marketing - Trucks
About The Position
The Director, Consumer Marketing for North America Truck is a critical leadership role within the Ford Blue General Management team. This position is directly responsible for driving all aspects of consumer marketing, brand positioning, and market performance for Ford Blue’s highly successful truck franchise, which includes the legendary F-150, Ranger, and Maverick product lines. In this role, you will drive the creation and execution of high-impact marketing strategies and go-to-market tactics. You will serve as the brand champion for our truck lineup—utilizing deep customer insights and market segmentation to connect with customers, support our valued field / dealer network, and deliver breakthrough results in a highly competitive marketplace.
Requirements
- Leadership role within the Ford Blue General Management team.
- Deep customer insights and market segmentation.
Responsibilities
- Driving all aspects of consumer marketing, brand positioning, and market performance for Ford Blue’s truck franchise (F-150, Ranger, Maverick).
- Creating and executing high-impact marketing strategies and go-to-market tactics.
- Serving as the brand champion for the truck lineup.
- Utilizing deep customer insights and market segmentation to connect with customers.
- Supporting the field and dealer network.
- Delivering breakthrough results in a competitive marketplace.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
