Product Director, Consumer Marketing, CAPLYTA

Johnson & Johnson Innovative Medicine • Hopewell Township, NJ

1d • $122,000 - $212,750 • Onsite

About The Position

Johnson & Johnson is recruiting for a Product Director, Consumer Marketing, CAPLYTA Bipolar Depression, located in Titusville, NJ. This role reports to the Group Product Director, Consumer Marketing, and will serve as a core member of the CAPLYTA brand team accountable for shaping and executing the consumer, patient, and omnichannel marketing strategy for the bipolar depression indication. The Product Director will serve as a core member of the CAPLYTA brand team responsible for developing the integrated consumer marketing strategy, positioning, and messaging for the bipolar depression indication in alignment with business objectives. They will lead the development of consumer-facing brand campaigns and patient initiatives for bipolar depression, including strategy, creative development, content planning, and channel orchestration across paid, owned, and earned touchpoints. The role involves shaping and leading digital, media, and omnichannel strategy to drive awareness, engagement, and business performance for CAPLYTA in bipolar depression, using data-driven insights to optimize impact. The Product Director will partner closely with agency teams and cross-functional stakeholders, including insights and analytics, medical, legal, regulatory, market access, field, media excellence, SIA, IT, Digital Solutions and commercial partners, to ensure aligned development and flawless execution of indication-specific strategy and tactics. They will translate market research, competitive intelligence, and performance analytics into actionable recommendations that strengthen brand differentiation, improve patient engagement, and inform ongoing optimization. The role also supports patient advocacy efforts, patient story development, and integration of the patient voice into commercial activities. The Product Director will identify opportunities to accelerate growth for the bipolar depression indication through differentiated consumer engagement, innovative channel strategy, and strong execution against brand priorities. They will support launch readiness and ongoing execution of key brand initiatives, ensuring the consumer experience is grounded in patient insights and delivers clear, compelling value throughout the treatment journey. This position requires managing complex projects with a high degree of ownership and agility, ensuring programs are delivered on time, within budget, and in compliance with all applicable policies and promotional requirements. The role involves demonstrating strong collaboration and partnership skills with CAC partners and ensuring organized plans for asset approvals. In close partnership with the Group Product Director, the Product Director will help define indication-specific priorities, inform long-range planning, and advance the CAPLYTA bipolar depression business through strong strategic thinking and collaborative leadership.

Requirements

• A minimum of a Bachelor’s degree is required.
• A minimum of 7 years of relevant business experience is required, including at least 5 years in pharmaceutical, biotech, or healthcare commercial roles such as marketing, sales, market access, or related functions.
• A minimum of 2 years specifically in consumer marketing within the pharmaceutical, biotech, or healthcare space is required.
• Demonstrated success in strategic marketing, cross-functional leadership, project management, and clear executive-level communication is required.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Nice To Haves

• MBA or advanced degree in related field is helpful.
• People leadership experience and/or demonstrated ability to lead agencies and cross-functional teams through complexity is preferred.
• Experience in neuroscience, psychiatry, central nervous system disorders, or other specialty pharmaceutical categories is preferred.
• Experience in both consumer and HCP marketing preferred.
• Experience supporting product launch, indication expansion, or major brand growth initiatives is preferred.
• Experience using AI-enabled tools, analytics, and data-driven approaches to improve marketing effectiveness, decision-making, and innovation is preferred.

Responsibilities

• Serve as a core member of the CAPLYTA brand team responsible for developing the integrated consumer marketing strategy, positioning, and messaging for the bipolar depression indication in alignment with business objectives.
• Lead development of consumer-facing brand campaigns and patient initiatives for bipolar depression, including strategy, creative development, content planning, and channel orchestration across paid, owned, and earned touchpoints.
• Shape and lead digital, media, and omnichannel strategy to drive awareness, engagement, and business performance for CAPLYTA in bipolar depression, using data-driven insights to optimize impact.
• Partner closely with agency teams and cross-functional stakeholders, including insights and analytics, medical, legal, regulatory, market access, field, media excellence, SIA, IT, Digital Solutions and commercial partners, to ensure aligned development and flawless execution of indication-specific strategy and tactics.
• Translate market research, competitive intelligence, and performance analytics into actionable recommendations that strengthen brand differentiation, improve patient engagement, and inform ongoing optimization.
• Support patient advocacy efforts, patient story development, and integration of the patient voice into commercial activities.
• Identify opportunities to accelerate growth for the bipolar depression indication through differentiated consumer engagement, innovative channel strategy, and strong execution against brand priorities.
• Support launch readiness and ongoing execution of key brand initiatives, ensuring the consumer experience is grounded in patient insights and delivers clear, compelling value throughout the treatment journey.
• Manage complex projects with a high degree of ownership and agility, ensuring programs are delivered on time, within budget, and in compliance with all applicable policies and promotional requirements.
• Demonstrate strong collaboration and partnership skills with CAC partners and ensure organized plans for asset approvals.
• Work in close partnership with the Group Product Director to help define indication-specific priorities, inform long-range planning, and advance the CAPLYTA bipolar depression business through strong strategic thinking and collaborative leadership.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior