Associate Director, Consumer Marketing (Dermatology)

Regeneron Pharmaceuticals•Sleepy Hollow, WY

4d•$157,200 - $256,600•Hybrid

About The Position

The Associate Director, Consumer Marketing (Dermatology), will play a key role in shaping and executing Dermatology consumer marketing strategy within an evolving healthcare and media landscape. This individual will lead integrated DTC marketing initiatives across strategy, creative development, media, digital experiences, CRM, and performance optimization to drive patient education, engagement, and brand growth. The ideal candidate is a strategic, digitally savvy pharmaceutical marketer with strong consumer marketing experience, a passion for innovation, and a continuous learning mindset. They should be comfortable navigating emerging trends, evolving consumer discovery behaviors, and changing digital ecosystems while delivering measurable results.

Requirements

Demonstrated competency in multiple aspects of consumer marketing efforts
Proven consumer marketing experience, including strategy development, campaign execution, and performance optimization
Strong digital marketing expertise across websites, search, social, CRM, programmatic, video, and emerging consumer channels; demonstrated competency in DTC media strategy and planning
Demonstrated ability to translate data, analytics, and customer insights into actionable business recommendations
Understanding of evolving digital consumer behaviors, changing discovery pathways, and emerging marketing technologies
Curiosity and commitment to continuous learning in a rapidly evolving marketing landscape.
Experience managing agencies, cross-functional teams, and complex projects
Strong communication, collaboration, and influencing skills
Ability to balance strategic thinking with executional excellence
Self-starter with a growth mindset and a passion for delivering innovative consumer experiences
8+ years of "progressive" industry or relevant professional experience
3+ years of pharmaceutical/biotech marketing, product management, or related/relevant professional experience
Bachelor's Degree

Nice To Haves

MBA a plus
Dermatology/Immunology experience a plus
Alliance/co-promote experience is a plus

Responsibilities

Support development and execution of integrated dermatology consumer marketing strategies that support brand objectives and drive patient engagement
Own key DTC channels and experiences across social, search, audio, influencer, websites, CRM, online video, programmatic media, emerging digital platforms, etc.
Support strategic and creative development of consumer campaigns and ensure effective execution across channels
Partner with media agency to develop, optimize, and measure omnichannel media investments across digital and traditional channels
Leverage patient insights, analytics, market research, and business performance data to drive decision-making and campaign optimization
Support website and content strategy, ensuring consumer experiences remain relevant, discoverable, and optimized across evolving search and AI-driven information environments
Support CRM strategy and customer engagement efforts to improve personalization and strengthen consumer engagement
Identify and evaluate new marketing technologies, platforms, and capabilities that enhance patient engagement and business performance
Support management of agency partners and budgets while ensuring timely delivery of high-quality marketing campaigns
Collaborate with HCP Marketing, Market Research, Patient Services, Analytics, Medical, Legal, Regulatory, and Alliance teams to create a seamless consumer experience
Ensure all materials and programs meet corporate, regulatory, legal, and compliance standards