Director Connectivity Services - Marketing (Abbott Cardiac Rhythm Management)

Abbott • Austin, TX

2d • Onsite

About The Position

Abbott is a global healthcare leader focused on helping people live more fully. This role leads the team in all aspects of Connectivity and "Digital Health" for Abbott Cardiac Rhythm Management, including Merlin, Merlin.net, Merlin@Home, Merlin on Demand, and the new Merlin programmer. The leader will develop and introduce services for apps, reduce digital costs, create sales force enablement platforms, implement marketing automation, and establish metrics and optimization. This highly visible role requires partnering with internal and external stakeholders to maximize the value of the Merlin platform, interacting with senior leadership daily. The leader will drive and partner with internal and external resources to set the technical direction for platform investments, manage the solution engineering of digital projects, and participate in the development and operations of global enterprise analytics products/platforms. These platforms are crucial for delivering a sustainable and cost-effective analytics and information ecosystem, as well as best-in-class marketing programs across Abbott's business functions.

Requirements

• Bachelors Degree in Marketing, Business, Market Development, or related field.
• 15+ years of experience in marketing or IT, including international experience within a global company.
• Extensive service marketing / IT project management experience desired.
• Experience supervising staff, specifically managing managers and producing results through others.
• Exceptional leadership skills, provide mentoring and development to direct reports and able to work effectively through the direct report to accomplish goals and objectives.
• Experience prioritizing and managing project initiatives across multiple functions and/or business units.
• Ability to work in a highly matrixed and geographically diverse business model.
• Ability to work effectively within a team and as an individual contributor in a fast-paced changing environment -- multi-tasks, prioritizes and meets deadlines in a timely manner.
• Strong project management, team skills, and influential management.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
• Adept at handling multiple assignments in a timely manner and meeting assigned deadlines.
• Must be able to maintain regular and predictable attendance.

Nice To Haves

• Masters Preferred
• Healthcare industry, and/or medical device experience preferred.
• Experience working in a broader enterprise/cross division business unit model preferred.

Responsibilities

• Drives Connectivity strategy for all Merlin assets in conjunction with cross-functional partners.
• Leads within the business unit or related sub-functions.
• Develops and executes new service strategies to support CRM BU strategy.
• Establishes or evolves services and platforms to accelerate adoption and value realization of emerging technologies including service platforms, content analytics, marketing automation, mobile accessibility, and global connectivity platforms.
• Creates clear, compelling, data-driven recommendations, POVs, and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine connectivity.
• Maintains best practice documentation and educates stakeholders on SEO, analytics, and IDT best practices.
• Deconstructs competitive best practices in digital/services marketing, creates benchmarks, and establishes development roadmaps to capture near-term opportunities and long-term success.
• Promulgates systems and platforms that enable data-driven content amplification and paid promotion strategies that align with goals.
• Works closely with various marketing/cross BU stakeholders involved with the implementation and management of those strategies.
• Provides support and strategic guidance for the teams within Connectivity/Merlin/Services Marketing: marketing analytics, sales enablement systems, instructional design and technology (IDT), platform innovation.
• Collaborates closely with content strategy, social services, and web teams on continuous improvement and implementation projects.
• Provides consultation and direction for the development of any digital property including: apps, websites, email, social, campaigns, etc.
• Builds key internal and external partnerships to provide digital experience services and solutions that enhance customer experiences, UI, platform design, and optimization/efficiency of digital business support.
• Participates in key project strategy sessions, contributing digital/interactive/new services ideas.
• Extracts value from data through oversight of data audits, aggregation, enhancements, and statistical analysis.
• Demonstrates exceptional written and verbal communication skills with a noted ability to communicate complex or digital/social/communications concepts to a non-technical audience.
• Collaborates effectively across the organizational matrix, with colleagues from a range of disciplines including Marketing, MarCom, Education, Sales, IT, and others within our business units and corporate organizations.
• Oversees assigned digital team members and contributes to their professional development and growth.
• Participates in the Abbott Corporate Digital & Social Services Board and supports development of corporate digital content strategy and technology systems.
• Highlights digital issues or obstacles that stand in the way of attaining business objectives.
• Builds strong relationships with third-party suppliers; manages vendors that work on projects and partners with internal resources (i.e., vendor management, etc.) to develop those relationships.
• Drives down Total Cost of Ownership (TCO) by establishing appropriate functionality to avoid silos in the ecosystem and reduces redundant capabilities through rationalization and appropriate enterprise reference architecture standards for all platforms.
• Through the observation of market trends, best practices, and new developments, establishes and cultivates a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience across all device types.

Benefits

• Training and career development, with on boarding programs for new employees and tuition assistance
• Financial security through competitive compensation, incentives and retirement plans
• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
• Paid time off
• 401(k) retirement savings with a generous company match

What This Job Offers

• Job Type: Full-time
• Career Level: Director